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Design prototyping: Personal Dashboard + Homepage [FY26-27, Deepen Engagement 1.3]
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Description

Context

This task continues exploration from T420862: Early Design Ideation: Personal Dashboard + Homepage [FY26-27, Deepen Engagement 1.3].

To significantly increase editor retention, we must improve how new accounts get started and simplify how volunteers receive recommendations, track their impact, and stay organized What does this mean in practice?

  • Personal dashboard for volunteers to receive recommendations and see their impact
  • Modular and customizable experiences to suit diverse community needs
  • Enable communities to direct volunteers to where they’re needed most

https://www.mediawiki.org/wiki/Contributors/Strategy

Task Objective

Define and prototype next-phase Dashboard concepts that:

  • Establish a clear return loop for readers and contributors
  • Reduce onboarding and navigation friction
  • Support both reader, contributor, and moderator user types in a unified system
  • Streamline post-account creation experience to support immediate action/engagement

Explore the following three areas to help guide initial Dashboard experimentation:

1. Onboarding simplification (Reduce and focus)
  • Explore post-account creation navigation options
  • Strip noise, reduce calls to action, and be opinionated about where people land:
  • Consider "welcome survey 2.0" to personalize dashboard
  • Reduce the welcome survey to only inputs strictly necessary for personalization of the dashboard experience
2. Dashboard layout

Evaluate and visually explore different dashboard layout paradigms:

  • Dashboard as Launchpad (module-based, stable structure)
  • Dashboard as Feed (dynamic, personalized stream)
  • Dashboard as Learning Journey (progression-based system)
  • Multiple Dashboard Sections (tabbed or segmented experience)
  • TBD (some other layout paradigm that makes sense on wiki)
3. Navigation
  • How will users navigate to the dashboard after first visit (on desktop and mobile)?
Emerging Principles for the Contributor Dashboard:

Content relevance comes first:
The value of the experience depends more on the relevance of what contributors see than the structure that contains it.
We should:

  • Surface content connected to contributors’ interests and activity
  • Use signals we already have before asking users for configuration
  • Prioritize a small number of meaningful opportunities over large pools of tasks

The dashboard should guide
The dashboard should act as a map, guide, and matchmaker that helps contributors discover:

  • what is happening,
  • what is relevant to them,
  • and where they may want to contribute next.

It should support exploration and momentum rather than forcing contributors into a rigid workflow.

Mobile-first means action-first
On mobile, the experience should minimize layers of navigation and deferred actions.
The first thing contributors see should already provide meaningful context and a clear next step.

Reduce cognitive overhead
Prefer the simplest possible intervention:

  • strip noise,
  • reduce competing calls to action,
  • remove unnecessary onboarding layers,
  • and be opinionated about what matters most.
  • progressively reveal complexity over time.

Optimize for return value, not completeness
The goal is not to expose every tool or workflow. The goal is to create a reason to come back.
The experience should consistently reinforce: “There may be something new and relevant for me here.”

Acceptance Criteria:

By the end of this exploration, the team should be able to:

  • Select or converge on a primary structural paradigm for the dashboard
  • Define a simplified post-account creation and onboarding flow
  • Establish a clear foundation for subsequent design and engineering work
  • Have early designs to help guide community discussions

Details

Other Assignee
Lwilson-ctr

Event Timeline

KStoller-WMF moved this task from Inbox to Up next Sprint on the Growth-Team board.
KStoller-WMF set the point value for this task to 8.

yesterday (june 9, 2026) @Lwilson-ctr and i presented a first round of ideas (internal google doc) during the growth team discussion meeting. we started to collect feedback, and act on those suggestions.

resolving this out. these explorations built on the directions opened in T420862 and moved several of them from "possible" to "concrete enough to test". what is presented below is exploratory: these design directions need to be validated via usability testing and community consultation, before anything converges.

0. current UX in production

Group 12.png (6,056×1,908 px, 1 MB)

summary of where we landed against the three areas:

1. onboarding simplification (reduce and focus)
the clearest conclusion is that our current post-account-creation experience is compensating for UI that should be self-explanatory: welcome banner, user menu redirect, overlay onboarding, two-step suggested-edits modal, pulsing topic-picker dot, and the welcome survey all stack up and postpone the person's original intent.

in the proposed direction we want to test whether stripping these and making the landing conditional on where the account was created could increase activation.

we're also considering "re-branding" the welcome survey to account setup as we're exploring how the post-account-creation UX could be less about collecting data and more about personalizing your experience.

image.png (7,000×1,880 px, 2 MB)

2. dashboard layout
of the paradigms shared on T420862 (launchpad, feed, learning journey, tabbed sections), we're leaning toward feed as the primary structure, without committing yet. the suggested-edits module becomes a scrollable (non-infinite) feed. as a mid-step solution we're considering keeping the current module but preview 3 suggested edits instead of 1. the main call to action "See all suggested edits" would open a feed-like UI with a small number of suggested edits.

image.png (2,904×1,866 px, 870 KB)

longer-term this is the surface that other content types (eg. recent changes, reading suggestions, active discussions) fold into, growing toward an "what's going on the wikis"-style feed.

image.png (856×1,866 px, 276 KB)

composition alone may not create return value, so the paradigm choice should be validated in testing before we invest in the architecture.

3. navigation
entry to the dashboard today (hidden behind the username) is neither legible nor scalable. the current thinking: wikipedia is just a tab in an ocean of tabs (especially on mobile web) and we know people come back for a specific reason or when they have some time to kill. when people come back we currently don't have an explicit 1-tap solution to give them access to their home and we're exploring whether introducing a 'tab bar' on mobile web might invite that type of return behaviour. this is an open question: it needs its own scoping and testing. navigation is worth treating as a blocking dependency: content relevance only matters if people can find their way back.

image.png (3,928×1,880 px, 1 MB)

next steps
we are going to focus on the post-account-creation experience, tracked in T430418. before any of these other directions move forward, they need to be socialized, validated through testing, and shared for further discussion.


materials: