Hypothesis
We believe that designing App Store product pages around the features users value most — identified from their reviews — using benefit-focused copy (e.g. "Ad-free access to articles on millions of topics, in your language"), visuals that reflect the app's current design, and localized language for each region
Will result in a higher installation rate and retention rate than previously created product page designs and copy
We will know this is true when our installation rate of the most recent designs increases
Task
- Update the English screens according to the recommendations of this report
- Translate screens to the following languages: German, Spanish, French, Japanese, Portuguese (Brazil) and Portuguese (European)
- Update current English screenshots with translated versions
- Send the final screens to native speakers (staff) of each language for review
- Export screens to final sizes
- Upload them to the App Store (this can only be done during the app release - so we need to coordinate with the engineers for timing once we have all screens ready)
Designs
Translations
https://drive.google.com/drive/folders/1-Qz6zDvQvHBbjGNAcHB93ANU8ehCPQ6h?usp=drive_link