User story:
As a Community Development manager, I want to be able to track users who arrive via a specific campaign link so that I can measure the effectiveness of our outreach efforts and better understand how those campaigns contribute to account creation and other down-funnel metrics.

Background
The GrowthExperiments extension supports campaign URLs that allow incoming traffic from specific outreach efforts or referral sources to be associated with a named campaign.

https://www.mediawiki.org/wiki/Extension:GrowthExperiments/Technical_documentation#Campaigns

Acceptance Criteria:

URLs containing ?campaign=social-tryediting are recognized by GrowthExperiments.
The standard account creation experience is displayed. (No custom benefits block)

NOTE: data analysis will not be handled by the Growth team or Contributor Product Analytics

Event Timeline

KStoller-WMF created this task.Jul 9 2026, 8:50 PM

Restricted Application added a subscriber: Aklapper. · View Herald TranscriptJul 9 2026, 8:50 PM

Blocked until campaign name is finalized

KStoller-WMF updated the task description. (Show Details)Jul 9 2026, 9:13 PM

KStoller-WMF moved this task from Blocked to Needs Refinement on the Growth-Team board.

KStoller-WMF added a subscriber: Passimacopoulos.

Michael subscribed.Wed, Jul 22, 5:01 PM

@Urbanecm - heads up that I want to chat about this in estimation. I think you might be the engineer on the team with the most context on https://www.mediawiki.org/wiki/Extension:GrowthExperiments/Technical_documentation#Campaigns

Rmaung subscribed.Sat, Jul 25, 12:56 PM

KStoller-WMF triaged this task as Medium priority.Sun, Jul 26, 10:11 PM

Recognised in what way? If they're only interested in logging, https://www.mediawiki.org/wiki/Extension:Campaigns should be already handling basically any campaign string value. If they want the account creation experience to be a bit specific (for example, with Welcome Survey skipped), we would need to do a config change, but it doesn't seem that is required?

Restricted Application removed a subscriber: Urbanecm. · View Herald TranscriptMon, Jul 27, 2:20 PM

KStoller-WMF raised the priority of this task from Medium to High.Mon, Jul 27, 3:02 PM

Clearly I'm not familiar enough with Extension:Campaigns!

OK, it sounds like this task is invalid / unnecessary and the Community Development team can already do what they want to do, and can connect with the Connection team if they have questions.

Add GrowthExperiments campaign configuration for Community Development campaignClosed, InvalidPublicActions

Description

Acceptance Criteria:

Event Timeline

Add GrowthExperiments campaign configuration for Community Development campaign
Closed, InvalidPublic
Actions