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[Android] A/B test Creator Videos module in the Community feed
Open, HighPublic8 Estimated Story Points

Description

Background

Phase 1 of redesigning the Explore feed into a modern, 2-tab experience was completed on Android in May/June 2026. In Phase 2, the team will introduce new content sources into the feed: seeking more curation sources from the community, additional personalization, and engagement opportunities.

Usability testing ranked Creator Videos third for return intent (avg. 2.44/5). Videos will be served from Wikimedia Commons; a separate spike covering Commons upload enablement is already underway and should be treated as a prerequisite for this task.

User Story

As a Wikipedia reader, I want to watch short creator videos related to Wikipedia topics in my Community feed, so that I can quickly learn about subjects I'm interested in without having to read a full article.

Requirements

Prerequisite: Comms uploading videos

  • The module surfaces 3 daily creator videos from Wikimedia Commons, associated with Wikipedia articles or topics (see T431764)
  • Only available to readers who have English configured as a language in their feed
  • Each card displays a video thumbnail
  • Tapping a card launches the existing media viewer for playback, containing image caption, and licensing information, share icon, & overflow
    • Ideally: video auto-plays
  • User can swipe left/right to advance to the other daily videos
  • Attribution requirement from Legal: explicitly attribute content to the Wikimedia Foundation to distinguish it from community-generated content.
  • Provide a link or tile for the Wikipedia article mentioned in the video (either on initial feed module, or within media viewer)
  • The module refreshes daily with new videos from Commons (randomly select from batch of 30-50 for experiment period)
  • Content must not repeat within the module on a given day
  • Three-dot menu options: Hide card, Hide module
  • Add module into settings screen
  • Test against existing feed as an A/B test
  • Instrument the module to answer A/B test metrics in partnership with product analyst
  • Feed order: Featured Article · Creator Videos · Top Read · Did You Know · In the News · On This Day · Picture of the Day

Designs

Event Timeline

HNordeenWMF renamed this task from Creator Videos module in the Community feed to A/B test Creator Videos module in the Community feed.
HNordeenWMF triaged this task as Low priority.
HNordeenWMF raised the priority of this task from Low to Medium.Aug 4 2026, 1:54 PM
HNordeenWMF raised the priority of this task from Medium to High.Aug 11 2026, 11:14 PM
SChekfa-WMF updated the task description. (Show Details)
SChekfa-WMF subscribed.
Dbrant set the point value for this task to 8.Aug 12 2026, 3:19 PM
HNordeenWMF lowered the priority of this task from High to Medium.Aug 13 2026, 1:51 PM

Likely that we will replace this in the sprint with the TTS work

HNordeenWMF renamed this task from A/B test Creator Videos module in the Community feed to [Android] A/B test Creator Videos module in the Community feed.Aug 13 2026, 1:51 PM
HNordeenWMF raised the priority of this task from Medium to High.Tue, Aug 18, 5:30 PM
HNordeenWMF moved this task from P1 (Ready for sprint) to Backlog on the App Experience board.