Now that the AFT5 Metrics Studies 6 have ended, we would like to remove some of the clicktracking and change the CTA4 and overall bucketing, as proposed below:
- End the CTA1 metrics test that measures edit conversions, as described in Bugzilla ticket 40775:
- End the CTA4 metrics test that measures signups, as described in Bugzilla ticket 41180:
BUT: Keep passing the AFT5 campaign code in CTA4 when sending folks to ACUX, so we can keep tracking AFT5 signups for future engagement programs.
- Modify CTA4 so that the Login button is turned into a simple text link, to discourage clicking on it (same style as 'Maybe later', which should be removed, along with the word 'or'). Once E3 creates a special version of the AFT5 signup page with a more prominent Login button, we can remove that link altogether. Here's the current spec for CTA4, for reference:
- Change the bucketing of the CTAs as follows:
0% CTA1 (Edit this page), 0% CTA2 (Learn more), 80% CTA4 (Signup), 10% CTA5 (Feedback page), 10% CTA6 (Teahouse)
(I think we should keep sending some traffic to the feedback page and the Teahouse for now, which is why I kept these settings the same as before, with the rest of the traffic going to signups).
Note that for logged in editors, we will continue to show CTA5 at 100%, to encourage them to moderate the feedback page. And if a page is semi-protected and the user is logged in, we should now send them to CTA5 (instead of CTA2).