More freedom about adjusting the layout of an article as a separate action from content to create richer reading experiences (e.g., http://www.nytimes.com/newsgraphics/2013/12/30/year-in-interactive-storytelling/ )

Challenges:

• Provide the right level of freedom to avoid becoming MySpace.
• Make it more semantic, semantic capabilities of wikitext are not too good however :)
• Have to educate editors about the variety of formfactors.

Imported from https://etherpad.wikimedia.org/p/New_Ideas_for_Editing