Pragmatic personas are a set of personas built from what we know (with honesty about what we do not know). Danny Horn and I build a set of pragmatic personas after diving into a bunch of research we found on wiki users.
We are working with the Visual Design Fellows to build the pragmatic personas we have created into digestible and actionable charactors that teams can use to build products for. These pragmatic personas will stand in the place of actual personas until the design research team has the time and is able to prioritize doing research to broaden our understanding of our users and evolve these pragmatic personas into solid (researched) personas.
To dos that remain:
Abbey to set up a time and place for a day long workshop to introduce the pragmatic personas and exercise them so they are useful for product teams to use.
Visual Design Interns to collaborate with Danny, Abbey and Daisy on artifacts for representing the pragmatic personas for the workshop.
Iterate the pragmatic personas after the workshop into a solid set of pragmatic personas teams can use.
create a final set of artifacts (after iteration) for teams to use and share for product development.
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