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Dec 6 2018

Irfi104 added a comment to T181004: Run Big English fundraising on apps.

Hi @JMinor, below are the details for the app banner. Please let me know if something is unclear or problematic in terms of feasibility! Thank you!

Start Date: 11/30/2017 16:00:00 UTC +0
End Date: 12/31/2017 23:59:00 UTC +0
Destination URL (Android): https://donate.wikimedia.org/?uselang=en&utm_medium=WikipediaAppFeed&utm_campaign=Android&utm_source=app_201712_6C_control
Destination URL (iOS): https://donate.wikimedia.org/?uselang=en&utm_medium=WikipediaAppFeed&utm_campaign=iOS&utm_source=app_201712_6C_control
Image URL: No image
Body copy (plaintext): Hi reader in %COUNTRY%, it seems you use Wikipedia a lot; I think that’s great and hope you find it useful. It’s a little awkward to ask, but today we need your help. We depend on donations averaging %CURRENCY% %AVERAGE%, but fewer than 1% of readers choose to give. If you donate just %CURRENCY% %COFFEE%, you would help keep Wikipedia thriving for years. That’s right, the price of a cup of coffee is all I ask. Please take a minute to keep Wikipedia growing. Thank you. — Jimmy Wales, Wikipedia Founder
Privacy disclaimer text: By submitting, you are agreeing to our donor privacy policy
Button label: Donate today

Countries included: US, CA, GB, IE, AU, NZ

Variables
%COUNTRY%
US: U.S.
GB: UK
AU: Australia
CA: Canada
NZ: New Zealand
IE: Ireland
%CURRENCY%
US: $
GB: £
AU: $
CA: $
NZ: $
IE: €
%AVERAGE%
US: 15
GB: 10
AU: 15
CA: 15
NZ: 15
IE: 10
%COFFEE%
US: 3
GB: 2
AU: 3
CA: 3
NZ: 3

IE: 2

Example of the final copy

Hi reader in the U.S., it seems you use Wikipedia a lot; I think that’s great and hope you find it useful. It’s a little awkward to ask, but today we need your help. We depend on donations averaging $15, but fewer than 1% of readers choose to give. If you donate just $3, you would help keep Wikipedia thriving for years. That’s right, the price of a cup of coffee is all I ask. Please take a minute to keep Wikipedia growing. Thank you. — Jimmy Wales, Wikipedia Founder

Second pair of eyes appreciated @jrobell @spatton @Pcoombe @TSkaff, thanks!

Dec 6 2018, 8:52 PM · Patch-For-Review, Product-Infrastructure-Team-Backlog (Kanban), Wikipedia-iOS-App-Backlog, Wikipedia-Android-App-Backlog, Wikimedia-Fundraising, Mobile-Content-Service