### Why are we doing this?
The app has a number of features that appeal to logged-in folks, including Suggested edits. We want to devise calls to action to encourage users to create or sign into existing accounts.
### Proposed designs
| 01 | 02 | 03 | 04
| {F31841641} | {F31841643} | {F31841645} | {F31841647}
**👉 [[ https://app.zeplin.io/project/57a120b91998d8977642a238/dashboard?seid=5ecbdcf9a4c7394bfd7b68ac | Zeplin ]]**
### Concept
#### Within Suggested edits
- Suggested edits menu item is always shown.
- Suggested edits snackbar (T231444) and pulse animation of the new menu item is visible for **all users** of the app.
- Tapping the snackbar leads users to a screen that teases Suggested edits and encourages account creation (01).
- Copy:
- Title: `Did you know that everyone can edit Wikipedia?`
- Description: `Suggested edits is a new way to edit Wikipedia on Android. It helps you make small but vital contributions to Wikipedia. Our goal is to make editing easier and more accessible for everyone! Log in or join Wikipedia to get started.`
- Tapping `LOG IN / JOIN WIKIPEDIA` leads users to account creation rather than the log in page. This change is essential to encourage account creation (03).
- Account creation and log in page have been visually refreshed. Input fields use styles introduced in T246897, please make sure they’re applied correctly (02, 03, 04).
- After successfully logging, users will be redirected to Suggested edits home (see [Zeplin](https://app.zeplin.io/project/57a120b91998d8977642a238/screen/5d6fe675c07a876257ff7af7/)).
#### In other places
- Tapping `LOG IN / JOIN WIKIPEDIA` via contextual menu in `Explore`, `Feed card on Explore` or `Reading lists teaser` should lead users to account creation rather than the log in page as well.
- ☝️ Same behavior as defined in “Within Suggested edits” above.
### How do we measure success?
- Track how many users are creating an account via Suggested edits menu item.
- Track how many users start editing after newly creating an account via Suggested edits menu item (new acct w/ first SE-tagged edit within 48 hrs of acct creation event).
- Track how many users keep editing after newly creating an account via Suggested edits menu item (7-day and 30-day).
- Track how many users are logging in via Suggested edits menu item.
- Track how many users start editing after logging in via Suggested edits menu item (login w/ first SE-tagged edit w/in 48 hrs of login event).
- Track how many users keep editing after logging in via Suggested edits menu item (7-day and 30-day).
- Also:
- Measure before and after data (session length, app usage frequency) of app users that are newly creating an account and then start editing.
- Measure before and after data (session length, app usage frequency) of app users that are logging in and then start editing.