####Background
- Beginning of phased release: TBD
- Release date to 100%: TBD
- 15 Days - X
####The Task
[] Compare results to baseline data
[] Visualize and present the data in a way that is easily understandable to the team
####At 15 days
Check:
- Did we see a 50% increase in app menu donations as measured by pre-post analysis?
- Pre-post analysis should include
- Breakdown by day of App Menu donations for Netherlands: for 15 days before beginning of phased release and 15 days after release to 100%
- Breakdown by day of App Menu donations for Italy: for 15 days before beginning of phased release and 15 days after release to 100%
- For each country, compare YoY the total App Menu donations received in a 15-day period. The comparable period in 2023 should be Oct 24 - November 8 2023, after ApplePay was released, Italy did not have an active campaign but the Netherlands did.
####Target Quant Regions and Languages
- Netherlands
- Italy
####Important dates:
- India App banners in August/September 2023
- Banner features like "Maybe later", and "I already donated" added in October 2023
- Native Apple Pay Release to production, October 24, 2023
- Italy and Netherlands Campaigns in October/November 2023 (2023-10-18 - 2023-11-21)
- Big English App Banners December 2023
- Japan and Spain campaigns in June 2024
- Upcoming App Banner campaigns
- Netherlands (en, nl) App banners October 3 - 31, 2024
- France (en, fr) App banners October 3 - 31, 2024