Change Details

=== Background The Growth team is exploring sending "Engagement emails" to New Editors as a [[ https://www.mediawiki.org/wiki/Growth/Growth_team_updates#Update_2018-12-13:_working_on_help_panel_and_preparing_for_next_quarter | Q3/2018-19 project ]], to try to re-engage editors who haven't made their first edit, or haven't returned to edit again after their first edit. === Goal of the Comparative review Review the design and copy from emails set by similar sites/apps and identify some best practices to consider for our initial email design. Aspects of the review will be: - Copy and messaging - length, language, voice and tone - Visual design (types of illustrations or imagery used) - Call to actions (number of CTAs, destination of the CTAs) - Email triggers and frequency of contact

=== Background The Growth team is exploring sending "Engagement emails" to New Editors as a [[ https://www.mediawiki.org/wiki/Growth/Growth_team_updates#Update_2018-12-13:_working_on_help_panel_and_preparing_for_next_quarter | Q3/2018-19 project ]], to try to re-engage editors who haven't made their first edit, or haven't returned to edit again after their first edit. === Goal of the Comparative review Review the design and copy from emails set by similar sites/apps and identify some best practices to consider for our initial email design. Aspects of the review will be: - Copy and messaging - length, language, voice and tone - Visual design (types of illustrations or imagery used) - Call to actions (number of CTAs, destination of the CTAs) - Email triggers and frequency of contact === Completed review ==== https://docs.google.com/presentation/d/1vcDx0NOJzZ4pTXkT-8_14qptZ4Zuz1Fw2ZM0gMPby0c Note that this is based on a review of English email samples and review of reports on email marketing from English sources.

=== Background The Growth team is exploring sending "Engagement emails" to New Editors as a [[ https://www.mediawiki.org/wiki/Growth/Growth_team_updates#Update_2018-12-13:_working_on_help_panel_and_preparing_for_next_quarter | Q3/2018-19 project ]], to try to re-engage editors who haven't made their first edit, or haven't returned to edit again after their first edit. === Goal of the Comparative review Review the design and copy from emails set by similar sites/apps and identify some best practices to consider for our initial email design. Aspects of the review will be: - Copy and messaging - length, language, voice and tone - Visual design (types of illustrations or imagery used) - Call to actions (number of CTAs, destination of the CTAs) - Email triggers and frequency of contact === Completed review ==== https://docs.google.com/presentation/d/1vcDx0NOJzZ4pTXkT-8_14qptZ4Zuz1Fw2ZM0gMPby0c Note that this is based on a review of English email samples and review of reports on email marketing from English sources.