Change Details

[ draft description ] === Background In the initial launch of Suggested edits on the homepage, an experiment was conducted where some newcomers in Group A had to "initiate" the Suggested edits module on their homepage by selecting a call to action in the Start module and proceeding through two onboarding overlays that introduced them to the content; while other newcomers in a Group B received the Suggested edits module pre-initiated. Whilst group B had a higher percentage of users open Suggested edits, group A appears to have a higher proportion of submitted edits. === Hypothesis By combining the best of the two previous variant tests where users are both taken through onboarding (group A) **and** have a prominent Suggested edits content by default (group B), there will be a higher number of newcomers activating via Suggested edits. ====Proposal Test two new variants A and B to see whether the emphasis on 'onboarding' content or prominence of the SE call to action leads to higher activation. Mocks: https://wikimedia.invisionapp.com/overview/Variant-test---Pre-initated-SE-module-ck77r3arw00ea012a8bk1bh0v/screens?v=jXSLq0KIm0I3Xnr7YR5nPw%3D%3D Redlined versions will be shared in the Growth Zeplin board (tagged with `Variant-Pre-initiatedSE`)

[ draft description ] === Background In the initial launch of Suggested edits on the homepage, an experiment was conducted where some newcomers in Group A had to "initiate" the Suggested edits module on their homepage by selecting a call to action in the Start module and proceeding through two onboarding overlays that introduced them to the content; while other newcomers in a Group B received the Suggested edits module pre-initiated. === Hypothesis By combining the best of the two previous variant tests where users are both taken through onboarding (group A) **and** have a prominent Suggested edits content by default (group B), there will be a higher number of newcomers activating via Suggested edits. ====Proposal Test two new variants A and B to see whether the emphasis on 'onboarding' content or prominence of the SE call to action leads to higher activation. Mocks: https://wikimedia.invisionapp.com/overview/Variant-test---Pre-initated-SE-module-ck77r3arw00ea012a8bk1bh0v/screens?v=jXSLq0KIm0I3Xnr7YR5nPw%3D%3D Redlined versions will be shared in the Growth Zeplin board (tagged with `Variant-Pre-initiatedSE`)

[ draft description ] === Background In the initial launch of Suggested edits on the homepage, an experiment was conducted where some newcomers in Group A had to "initiate" the Suggested edits module on their homepage by selecting a call to action in the Start module and proceeding through two onboarding overlays that introduced them to the content; while other newcomers in a Group B received the Suggested edits module pre-initiated. Whilst group B had a higher percentage of users open Suggested edits, group A appears to have a higher proportion of submitted edits. === Hypothesis By combining the best of the two previous variant tests where users are both taken through onboarding (group A) **and** have a prominent Suggested edits content by default (group B), there will be a higher number of newcomers activating via Suggested edits. ====Proposal Test two new variants A and B to see whether the emphasis on 'onboarding' content or prominence of the SE call to action leads to higher activation. Mocks: https://wikimedia.invisionapp.com/overview/Variant-test---Pre-initated-SE-module-ck77r3arw00ea012a8bk1bh0v/screens?v=jXSLq0KIm0I3Xnr7YR5nPw%3D%3D Redlined versions will be shared in the Growth Zeplin board (tagged with `Variant-Pre-initiatedSE`)