[ draft description ]
In the initial launch of Suggested edits on the homepage, an experiment was conducted where some newcomers in Group A had to "initiate" the Suggested edits module on their homepage by selecting a call to action in the Start module and proceeding through two onboarding overlays that introduced them to the content; while other newcomers in a Group B received the Suggested edits module pre-initiated.
Whilst group B had a higher percentage of users open Suggested edits, group A appears to have a higher proportion of submitted edits.
By combining the best of the two previous variant tests where users are both taken through onboarding (group A) **and** have a prominent Suggested edits content by default (group B), there will be a higher number of newcomers activating via Suggested edits.
Test two new variants A and B to see whether the emphasis on 'onboarding' content or prominence of the SE call to action leads to higher activation.
Redlined versions will be shared in the Growth Zeplin board (tagged with `Variant-Pre-initiatedSE`)