####User story & summary:
As the Growth team, we want to better understand newcomer intentions so that we can more effectively support them as they begin contributing to the wikis.
####Background & research:
Quantitative data shows high abandonment rates at this stage of the newcomer funnel, especially on mobile.
https://diff.wikimedia.org/2025/09/26/insights-on-mobile-web-editing-on-wikipedia-in-2025-part-i/
To complement existing quantitative data, we aim to gather survey insights that reveal newcomers’ intentions and challenges during this step. Specifically, we want to better understand:
- What proportion of editing attempts represent exploratory clicks or curiosity-driven actions versus genuine but abandoned editing efforts.
- Whether newcomers are confused by the editing interfaces (VisualEditor vs. wikitext editor) or unsure about how to begin making changes.
- If technical issues such as slow loading, unexpected pop-ups, or permission-related errors are contributing to abandonment.
- Whether messaging or design elements at this stage may unintentionally discourage continued engagement.
####Survey details
**Meta**
- Target audience: wiki / device / edit count / etc.
- Start date:
- End date:
- Question:
- Answer options:
**User experience**
#### Open questions
- [ ] 1. How (if at all) does it matter if the same person is surveyed twice?
- [ ] 2. What kinds of conclusions are you needing to be able to draw from this survey? Knowing this will inform where we need to strive for a high degree of precisions. //E.g. are we looking to run the survey twice (before and after Suggestion Mode) and by extension, needing those two runs to be as similar as possible so as not to introduce confounding variables.//
- [ ] 3. Will this survey display once per user? Will it display each time someone abandons the editing interface?
#### References
- {T413022}
NOTE: This survey should be implemented via QuickSurvey: https://www.mediawiki.org/wiki/Extension:QuickSurveys
@Jdlrobson can help support Growth Engineers with our initial QuickSurvey onboarding and questions.