Change Details

#### Background This task is intended to capture what data wiring is needed to answer if this feature met its goals. ##### Measurement Goals **Validation** //These will be measured via an A/B test // 8% increase in users initiating Search from article view - Control group: unique users in A who have initiated at least one search from article view/unique users in A who have had article views - Variant group: unique users in B who have initiated at least one search from article view/unique users in B who have had article views 1% higher repeated engagement with article search bar - Control group: unique users in A who have engaged with the control search icon more than once in a 14 day period/unique users in A who have engaged with the search icon only once - Variant group: unique users in B who have engaged with the variant search bar more than once in a 14 day period/unique users in B who have engaged with the variant search bar only once 5% increase in average pageviews/unique user for those who engaged new article search bar - Control group: average pageviews/unique user for users in group A who initiated at least one search from article view - Variant group: average pageviews/unique user for users in group B who initiated at least one search from article view **Guardrails** No more than 10 negative user complaints about changes to the Navigation that can’t be addressed No more than 5% increase in app uninstalls No more than a 10% increase in app crashes **Curiosities** Do we see a difference in the KRs for logged in users vs logged out users Did account creations increase as a result of the Profile menu being accessible from all screens? Did usage of History change due to its move into Search? Do users prefer a different location for the article view search? For those who have engaged with the article view search, did we see an increase in overall app retention ##### Link to Finalized Designs https://www.figma.com/design/utNpL8yrjrDkDmlO9qS4T5/iOS-Navigation-(Robin)?node-id=582-594&p=f&t=PBcT74EtjpdGKdem-0 #### Tasks [X] @ PM Add measurement goals to task [X] @ PM Add link to final designs [] @Analyst Create schema Doc [] @analyst Create validation task after Beta release [] @Analyst Move ticket to Ready for Dev for engineers to implement instrumentation [] @Engineers instrument according to deck

#### Background This task is intended to capture what data wiring is needed to answer if this feature met its goals. ##### Measurement Goals **Validation** //These will be measured via an A/B test // 8% increase in users initiating Search from article view 1% higher repeated engagement with new article search bar - Control group: unique users in A who have initiated at least one search from article view/unique users in A who have had article views - Variant group: unique users in B who have initiated at least one search from article view/unique users in B who have had article views 1% higher repeated engagement with article search bar - Control group: unique users in A who have engaged with the control search icon more than once in a 14 day period/unique users in A who have engaged with the search icon only once - Variant group: unique users in B who have engaged with the variant search bar more than once in a 14 day period/unique users in B who have engaged with the variant search bar only once 5% increase in average pageviews/unique user for those who engaged new article search bar - Control group: average pageviews/unique user for users in group A who initiated at least one search from article view - Variant group: average pageviews/unique user for users in group B who initiated at least one search from article view **Guardrails** No more than 10 negative user complaints about changes to the Navigation that can’t be addressed No more than 5% increase in app uninstalls No more than a 10% increase in app crashes **Curiosities** Do we see a difference in the KRs for logged in users vs logged out users Did account creations increase as a result of the Profile menu being accessible from all screens? Did usage of History change due to its move into Search? Do users prefer a different location for the article view search? For those who have engaged with the article view search, did we see an increase in overall app retention ##### Link to Finalized Designs https://www.figma.com/design/utNpL8yrjrDkDmlO9qS4T5/iOS-Navigation-(Robin)?node-id=582-594&p=f&t=PBcT74EtjpdGKdem-0 #### Tasks [X] @ PM Add measurement goals to task [X] @ PM Add link to final designs [] @Analyst Create schema Doc [] @analyst Create validation task after Beta release [] @Analyst Move ticket to Ready for Dev for engineers to implement instrumentation [] @Engineers instrument according to deck