Back in 2015, we turned off our email service provider's (IBM's Watson Campaign Monitor, we call Silverpop) clicktracking feature because the only way we were able to track clicks on a custom domain was over http. The Foundation was moving to adopt an HSTS policy and couldn't have unsecured domains out there. So we started using landing page hits on donate.wiki as an approximation for clicks. That has worked well enough, but has three limitations/pain points:
a) It means we have to get our email performance data from 3 different sources, rather than 2, which slows down the stats process.
b) We aren't able to track clicks to any link not hosted on donate.wikimedia.org
c) We don't have individual clickthrough events recorded in the ESP so it's harder to set up behavioral email programs
Recently, Silverpop changed their policy and are allowing clients to purchase SSL certs for clicktracking domains, so we'd like to switch back to using our ESP for clicktracking. We need to get Ops' approval to use a subdomain for clicktracking again so we can then have them purchase a cert. For now, we need to confirm this information is correct:
2-Character Country: US
State: California
Locality/City: San Francisco
Organization Name (Company Name): Wikimedia Foundation, Inc.
Organization Unit (example: Marketing, Sales, etc): Fundraising
Common Name: links.email.wikimedia.org (this is the subdomain we used before)
Contact Email Address: ibm@trilogyinteractive.com
Silverpop will then provide a CSR for us to purchase the cert with. It's recommended that we buy a 3-year cert. As to what level, that is up to Ops, but the user virtually never sees this site load so we don't think we need to spend much on it. Then we provide will then provide the cert to Trilogy and they will provide it to IBM. After that it takes just 2-3 days and we're clicktracking in IBM again!
(please feel free to edit the task description as I'm sure my verbiage isn't totally right...)