Analyze the data from the experiment launched on huwiki last month (see T134778 and [[https://meta.wikimedia.org/wiki/Schema:Popups| Schema:Popups]])) regarding the following aspects:
**Rate of hovercards being valuable v. disruptive**
[ ] Do the number of links hovered per page increase or decrease?
[ ] What is the rate of erroneous triggers? (Estimated by taking the dwelledbutAbandoned time length in control group and seeing how many are above the trigger time. Apply # of these per page to the number of hovers in experimental.)
**What % of people dislike hovercards?**
[ ] % of sessions where people disable hovercards?
[ ] ^ over time
[ ] Distribution of # of hovers before someone disables?
**Impact on pageviews and overall engagement**
(and on fundraising - being tracked at T131366)
[ ] What is the impact on links or hovers clicked of being in the experimental group? //(one possibility to quantify this: compare the average number of clicks per page view session - i.e. the sum of all three click actions counted in the schema - divided by the number of pageLoaded events, or the number of different pageTokens recorded for all events, within a certain timespan)//
[ ] What is the impact on session depth (with regard to page views) of being in the experimental group? //(session depth defined as e.g. the number of different pageTokens recorded for that session ID within a certain timespan. Compare averages first, perhaps later also medians etc.)//
[ ] What is the impact on the number of link interactions (as defined in the schema) per session?
[ ] Same for the sum page views (= session depth) and link interactions, as a rough measure of overall engagement
**Are they getting in the way of people who just want the next article?**
[ ] Calculate ratio of hovers where the reader opens the linked page after seeing the hovercard.
If 100% of the time, people continue onto article after seeing a hover, this is bad. We want to keep the ratio below 70%.
If 0% of the time people continue onto the article, that is also a sign that we are making it too hard. We want to keep this ratio above 10% of hovers where user continues onto article.
**Descriptive**
[ ] How long do people spend hovering before they click?
[ ] How long do people spend hovering before they dismiss the hover?
(compare also https://phabricator.wikimedia.org/T131315#2192044 for last year's instrumentation)
**Diagnostic**
[ ] Is it ever the case that “perceived” wait (amount of time before hover shows) exceeds “popup delay” (amount of time to trigger) by more than 200 ms? What % of the time?
[ ] Frequency of error states (per hover) (comment from @dr0ptp4kt: Note well T137059. It's probably necessary to define this for a ratio above 300ms or something like that until the bugfix is built and deployed.)
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(adapted from @JkatzWMF's notes, see also https://www.mediawiki.org/wiki/Beta_Features/Hovercards#2016_a.2Fb_tests )
Overall comment from @dr0ptp4kt: Beware T137203 in analysis of authenticated Hovercards OFF users. Probably easiest to just exclude those funnels.