Change Details

Details There will be one campaign duration and dates: 13th May - 27th May buckets: tbd banner diet: 100% impression rate per user: 5 mobile and desktop Logged In users (between 20 and 1000 edits; different banners) visible in Germany de.wikipedia.org and als.wikipedia.org not sticky Central Notice Request: https://meta.wikimedia.org/wiki/CentralNotice/Request/Dewiki_Occasional_Editors_Campaign Target Groups: Only logged in users will be targeted. We differentiate between two groups: **Target group A**: eligible voters more than 200 edits in total less than 1000 edits in total registered for at least two months //last edit in 2019 or 2020// --> update: not implemented **Target group B**: new users 20 or more edits in total less than 200 edits in total User Journey We will show three different banners: Banner 1: CTA: Thank you + did you know about our community support? Target Group B: eligible voters Banner 2: CTA: Thank you + find more tasks in Wikipedia! Target Group A: new users Banner 3: CTA: Thank you and find support + tasks (Banner 1 + 2 combined) Target Groups: A + B The a/b test scope is comparing target group specific banners (1 and 2) against banner 3.

Details There will be one campaign duration and dates: 13th May - 26th May buckets: tbd banner diet: 100% impression rate per user: 5 mobile and desktop Logged In users (between 20 and 1000 edits; different banners) visible in Germany de.wikipedia.org and als.wikipedia.org not sticky Central Notice Request: https://meta.wikimedia.org/wiki/CentralNotice/Request/Dewiki_Occasional_Editors_Campaign Target Groups: Only logged in users will be targeted. We differentiate between two groups: **Target group A**: eligible voters more than 200 edits in total less than 1000 edits in total registered for at least two months //last edit in 2019 or 2020// --> update: not implemented **Target group B**: new users 20 or more edits in total less than 200 edits in total User Journey We will show three different banners: Banner 1: CTA: Thank you + did you know about our community support? Target Group B: eligible voters Banner 2: CTA: Thank you + find more tasks in Wikipedia! Target Group A: new users Banner 3: CTA: Thank you and find support + tasks (Banner 1 + 2 combined) Target Groups: A + B The a/b test scope is comparing target group specific banners (1 and 2) against banner 3.

Details There will be one campaign duration and dates: 13th May - 2726th May buckets: tbd banner diet: 100% impression rate per user: 5 mobile and desktop Logged In users (between 20 and 1000 edits; different banners) visible in Germany de.wikipedia.org and als.wikipedia.org not sticky Central Notice Request: https://meta.wikimedia.org/wiki/CentralNotice/Request/Dewiki_Occasional_Editors_Campaign Target Groups: Only logged in users will be targeted. We differentiate between two groups: **Target group A**: eligible voters more than 200 edits in total less than 1000 edits in total registered for at least two months //last edit in 2019 or 2020// --> update: not implemented **Target group B**: new users 20 or more edits in total less than 200 edits in total User Journey We will show three different banners: Banner 1: CTA: Thank you + did you know about our community support? Target Group B: eligible voters Banner 2: CTA: Thank you + find more tasks in Wikipedia! Target Group A: new users Banner 3: CTA: Thank you and find support + tasks (Banner 1 + 2 combined) Target Groups: A + B The a/b test scope is comparing target group specific banners (1 and 2) against banner 3.