####User Story:
As a logged-out user who tries to edit an article, I want to be gently guided toward account creation, with clear benefits and a friendlier message that makes editing feel approachable and rewarding.
###User Problem
When users attempt to edit while logged out, they encounter a jarring warning message that emphasizes editing as an IP or temporary account. This interface can feel abrupt and discouraging, and it frames logged-out editing as the primary path rather than encouraging users to create an account.
Opportunity
There is an opportunity to soften the logged-out warning message and guide users toward account creation in a more supportive, motivating way. By improving the tone and visual hierarchy, we can better communicate the benefits of creating an account and make the overall experience less intimidating.
####Design Goals
Reduce the sense of friction or alarm when users encounter the logged-out warning.
Highlight the benefits of creating an account (e.g., edit attribution, watchlist, communication tools, and reputation building).
Increase the emphasis on Account Creation & login
De-emphasize Temporary account editing (it should be clearly available, not doesn't need to be the main CTA)
####Supporting Data
- Registered users are significantly more productive in terms of visible edits.
- Mobile web, with its large reader base, presents a major opportunity to convert readers and logged-out editors into registered contributors.
- Research shows that small visual and language tweaks—such as softening tone, improving color contrast, or clarifying benefits—can increase engagement and conversion rates.
####Hypothesis
If temporary account editing is not presented as the primary CTA on mobile web, more users will choose to create full accounts instead of editing as temporary accounts.
####Acceptance Criteria:
- Initial usability testing
- Audit the current logged-out warning message on mobile and desktop.
- Explore softer visual treatments (e.g., friendly tone, supportive icons, etc).
- Reframe the text to highlight benefits of account creation first.
- Visual mocks for mobile and desktop variants