Change Details

This is the only project in 2018Q2 that is expected to increase activation or retention rates. Therefore, we will want to structure a controlled experiment in which some new account holders are given the feature to use and some are not. We will want to see its impact on their activation or retention. There may be other, smaller experiments we want to run, especially if we're considering different implementations of the feature's user experience. We might want to learn which one attracts more interaction, for instance.

This is the only project in 2018Q2 that is expected to increase activation or retention rates. Therefore, we will want to structure a controlled experiment in which some new account holders are given the feature to use and some are not. We will want to see its impact on their activation or retention. There may be other, smaller experiments we want to run, especially if we're considering different implementations of the feature's user experience. We might want to learn which one attracts more interaction, for instance. === Proposed experiments **A. Help pane on/off for new account holders** Goal: Determine the impact of the help pane on retention and activation **B. Compare a Help pane with the 5 help links and the "Ask a question" form vs one that only has the "Ask a question" form.** - Goal/s: - Ascertain whether users are more likely to ask a question when no self-guided help is provided - Compare the quality of the questions in both versions - See if the differences in functionality availability impacts editor retention and activation **C. Compare a Help pane that allows posting a question to the help desk directly via the embedded "Ask a question" form, vs one that opens the Help Desk in a new tab instead.** - Goal/s: - Determine whether users are more or less likely to post a question to the Help desk via the Help pane or directly - Compare the quality of the questions in both versions - See if the differences in functionality availability impacts editor retention and activation

This is the only project in 2018Q2 that is expected to increase activation or retention rates. Therefore, we will want to structure a controlled experiment in which some new account holders are given the feature to use and some are not. We will want to see its impact on their activation or retention. There may be other, smaller experiments we want to run, especially if we're considering different implementations of the feature's user experience. We might want to learn which one attracts more interaction, for instance. === Proposed experiments **A. Help pane on/off for new account holders** Goal: Determine the impact of the help pane on retention and activation **B. Compare a Help pane with the 5 help links and the "Ask a question" form vs one that only has the "Ask a question" form.** - Goal/s: - Ascertain whether users are more likely to ask a question when no self-guided help is provided - Compare the quality of the questions in both versions - See if the differences in functionality availability impacts editor retention and activation **C. Compare a Help pane that allows posting a question to the help desk directly via the embedded "Ask a question" form, vs one that opens the Help Desk in a new tab instead.** - Goal/s: - Determine whether users are more or less likely to post a question to the Help desk via the Help pane or directly - Compare the quality of the questions in both versions - See if the differences in functionality availability impacts editor retention and activation