Change Details

####User story & summary: As a newcomer, I want to receive a well-timed and engaging notification that guides me toward my first edit, so I can quickly understand what to do next and feel encouraged to contribute. By receiving clear guidance at the right moment, I will be more likely to take my first editing step and continue participating in Wikipedia. ####Background & research: **Hypothesis**: If new accounts that have not yet edited receive a supportive notification* with a Suggested Edit recommendation within 24 hours of creating an account, then they will be more likely to activate constructively. //*An Echo notification and an email if the account has an associated email address. // **Supporting Data & Insights:** - The “Get Started” notification has already been shown to increase newcomer editing when sent at 48 hours after account creation ([[ https://www.mediawiki.org/wiki/Growth/Positive_reinforcement#/media/File:Levelling-up-experiment-get-started-editing-1w.png | 1 ]]). This suggests that well-timed interventions can positively impact newcomer activation. By sending the notification earlier, we may further improve activation rates by reaching users while their interest is still high. - Prior studies show that positive reinforcement, such as the "Thanks" feature, leads to increased editor engagement ([[ https://docs.google.com/presentation/d/1L6DOn6nY8aTR0GgJNSYML4E4H4v0Za1E6ji3WsA7X9M/edit#slide=id.g8abf83970e_0_0 | 2 ]]). This suggests that notifications framed as encouragement rather than just instructions may yield better results. ####Phase 1 Experiment For Phase 1 of this experiment, we want to test the timing and copy of this notification: - New delivery time: 20 hours - Copy: TBD - Icon: TBD - Design mockup: TBD NOTE: This task covers only the engineering work for Phase 1. We will consider Phase 2 improvements in {T389017}. ####Acceptance Criteria: [] Set up experiment: 50% control, 50% treatment groups. Pilot wikis: eswiki and arwiki. [] Change delivery time of notification, from 48 hours to [TBD] hours. [] Change notification copy [] TBD: Change icon?

####User story & summary: As a newcomer, I want to receive a well-timed and engaging notification that guides me toward my first edit, so I can quickly understand what to do next and feel encouraged to contribute. By receiving clear guidance at the right moment, I will be more likely to take my first editing step and continue participating in Wikipedia. ####Background & research: **Hypothesis**: If new accounts that have not yet edited receive a supportive notification* with a Suggested Edit recommendation within 24 hours of creating an account, then they will be more likely to activate constructively. //*An Echo notification and an email if the account has an associated email address. // **Supporting Data & Insights:** - The “Get Started” notification has already been shown to increase newcomer editing when sent at 48 hours after account creation ([[ https://www.mediawiki.org/wiki/Growth/Positive_reinforcement#/media/File:Levelling-up-experiment-get-started-editing-1w.png | 1 ]]). This suggests that well-timed interventions can positively impact newcomer activation. By sending the notification earlier, we may further improve activation rates by reaching users while their interest is still high. - Prior studies show that positive reinforcement, such as the "Thanks" feature, leads to increased editor engagement ([[ https://docs.google.com/presentation/d/1L6DOn6nY8aTR0GgJNSYML4E4H4v0Za1E6ji3WsA7X9M/edit#slide=id.g8abf83970e_0_0 | 2 ]]). This suggests that notifications framed as encouragement rather than just instructions may yield better results. ####Phase 1 Experiment For Phase 1 of this experiment, we want to test the timing and copy of this notification: - New delivery time: 20 hours - Copy: - main text: "Curious about editing Wikipedia? Your knowledge joins a community reaching millions." - button label: "Try suggested edits" (unvaried / as in production) - Icon: `cdxIconLightbulb` (unvaried/ as in production) - Design mockup: - {F60410439} NOTE: This task covers only the engineering work for Phase 1. We will consider Phase 2 improvements in {T389017}. ####Acceptance Criteria: [] Set up experiment: 50% control, 50% treatment groups. Pilot wikis: eswiki and arwiki. [] Change delivery time of notification, from 48 hours to [TBD] hours. [] Change notification copy

####User story & summary: As a newcomer, I want to receive a well-timed and engaging notification that guides me toward my first edit, so I can quickly understand what to do next and feel encouraged to contribute. By receiving clear guidance at the right moment, I will be more likely to take my first editing step and continue participating in Wikipedia. ####Background & research: **Hypothesis**: If new accounts that have not yet edited receive a supportive notification* with a Suggested Edit recommendation within 24 hours of creating an account, then they will be more likely to activate constructively. //*An Echo notification and an email if the account has an associated email address. // **Supporting Data & Insights:** - The “Get Started” notification has already been shown to increase newcomer editing when sent at 48 hours after account creation ([[ https://www.mediawiki.org/wiki/Growth/Positive_reinforcement#/media/File:Levelling-up-experiment-get-started-editing-1w.png | 1 ]]). This suggests that well-timed interventions can positively impact newcomer activation. By sending the notification earlier, we may further improve activation rates by reaching users while their interest is still high. - Prior studies show that positive reinforcement, such as the "Thanks" feature, leads to increased editor engagement ([[ https://docs.google.com/presentation/d/1L6DOn6nY8aTR0GgJNSYML4E4H4v0Za1E6ji3WsA7X9M/edit#slide=id.g8abf83970e_0_0 | 2 ]]). This suggests that notifications framed as encouragement rather than just instructions may yield better results. ####Phase 1 Experiment For Phase 1 of this experiment, we want to test the timing and copy of this notification: - New delivery time: 20 hours - Copy: TBD - main text: "Curious about editing Wikipedia? Your knowledge joins a community reaching millions." - button label: "Try suggested edits" (unvaried / as in production) - Icon: TBD`cdxIconLightbulb` (unvaried/ as in production) - Design mockup: TBD - {F60410439} NOTE: This task covers only the engineering work for Phase 1. We will consider Phase 2 improvements in {T389017}. ####Acceptance Criteria: [] Set up experiment: 50% control, 50% treatment groups. Pilot wikis: eswiki and arwiki. [] Change delivery time of notification, from 48 hours to [TBD] hours. [] Change notification copy [] TBD: Change icon?