Change Details

###Background We're redesigning the Explore feed: a two-tab experience where 'Community' surfaces Wikipedia's best editorial content in a familiar, scannable format, and For You delivers a full-screen, immersive experience personalized to your interests, reading history, and location. We need to be able to measure the impact of this improvement on retention and engagement. ###Requirements - The release with the Explore Feed revamp should only be made availalbe to 50% of iOS app users - A: Control (Explore tab, no changes to feed) - B: Variant with redesigned feed - Renamed to Home - Updated onboarding with Interest selection - “For you” feed with new language selector - Additional settings for "For you" - Existing Explore Feed wrapped into “Community”, With any modules that have been added to "For you" removed - Audience: All languages, logged-in and logged-out - Analytics must be able to tell if users are engaging with the revamped explore feed, or the current explore feed - Analytics must be able to measure retention to the app for Group A and Group B - Test should have no end-date. We will create a scaling task to end the test. ### Toni Handoff Notes //Based on progress at PR https://github.com/wikimedia/wikipedia-ios/pull/5995 // This work has not been done yet. Just a note that we need to add A/B testing ability into WMFTestKitchen, so this requires some plumbing work before it becomes simple. To build out the original iOS WMFTestKitchen, we asked Claude to reference Android's and port it over to iOS. We can take the same approach to add the experiment pieces to WMFTestKitchen.

###Background We're redesigning the Explore feed: a two-tab experience where 'Community' surfaces Wikipedia's best editorial content in a familiar, scannable format, and For You delivers a full-screen, immersive experience personalized to your interests, reading history, and location. We need to be able to measure the impact of this improvement on retention and engagement. ###Requirements - The release with the Explore Feed revamp should only be made availalbe to 50% of iOS app users - A: Control (Explore tab, no changes to feed) - B: Variant with redesigned feed - Renamed to Home - Updated onboarding with Interest selection - “For you” feed with new language selector - Additional settings for "For you" - Existing Explore Feed wrapped into “Community”, With any modules that have been added to "For you" removed - Audience: All languages, logged-in and logged-out - Analytics must be able to measure retention to the app for Group A and Group B - Test should have no end-date. We will create a scaling task to end the test. Note: follow-up releases will contain - Additional “For you” modules (Random, Places, Games), removing from legacy feed as we go - Rewritten “Community” tab ### Toni Handoff Notes //Based on progress at PR https://github.com/wikimedia/wikipedia-ios/pull/5995 // This work has not been done yet. Just a note that we need to add A/B testing ability into WMFTestKitchen, so this requires some plumbing work before it becomes simple. To build out the original iOS WMFTestKitchen, we asked Claude to reference Android's and port it over to iOS. We can take the same approach to add the experiment pieces to WMFTestKitchen.

###Background We're redesigning the Explore feed: a two-tab experience where 'Community' surfaces Wikipedia's best editorial content in a familiar, scannable format, and For You delivers a full-screen, immersive experience personalized to your interests, reading history, and location. We need to be able to measure the impact of this improvement on retention and engagement. ###Requirements - The release with the Explore Feed revamp should only be made availalbe to 50% of iOS app users - A: Control (Explore tab, no changes to feed) - B: Variant with redesigned feed - Renamed to Home - Updated onboarding with Interest selection - “For you” feed with new language selector - Additional settings for "For you" - Existing Explore Feed wrapped into “Community”, With any modules that have been added to "For you" removed - Audience: All languages, logged-in and logged-out - Analytics must be able to tell if users are engaging with the revamped explore feed, or the current explore feed - Analytics must be able to measure retention to the app for Group A and Group B - Test should have no end-date. We will create a scaling task to end the test. Note: follow-up releases will contain - Additional “For you” modules (Random, Places, Games), removing from legacy feed as we go - Rewritten “Community” tab ### Toni Handoff Notes //Based on progress at PR https://github.com/wikimedia/wikipedia-ios/pull/5995 // This work has not been done yet. Just a note that we need to add A/B testing ability into WMFTestKitchen, so this requires some plumbing work before it becomes simple. To build out the original iOS WMFTestKitchen, we asked Claude to reference Android's and port it over to iOS. We can take the same approach to add the experiment pieces to WMFTestKitchen.