####Background
- Beginning of phased release: October 8, 2024
- Release date to 100%: October 10, 2024
- 15 Days - October 25, 2024
####The Task
[] Compare results to baseline data
[] Visualize and present the data in a way that is easily understandable to the team
####At 15 days
Check:
- Did we see a 50% increase in app menu donations as measured by pre-post analysis?
- Pre-post analysis should include
- Breakdown by day of App Menu donations for all countries together: for 15 days before beginning of phased release and 15 days after release to 100%
- YoY Campaign country:
- Breakdown by day of App Menu donations for Netherlands: for 15 days before beginning of phased release and 15 days after release to 100%
- Breakdown by day of App Menu donations for Japan: for 15 days before beginning of phased release and 15 days after release to 100%
- Breakdown by day of App Menu donations for France: for 15 days before beginning of phased release and 15 days after release to 100% (France has active campaign)
- Deliver raw dataset containing all App Menu donations for all countries for both Native and Web payments for the experiment to the Hypothesis owner. Columns should include donation origin identifiers, country, language, payment method
Nice-to-have (if needed)
- After conclusion of Netherlands campaign in November 2024, compare to Netherlands campaign in 2023.
####Important dates:
- India App banners in August/September 2023
- Banner features like "Maybe later", and "I already donated" added in October 2023
- Native Apple Pay Release to production, October 24, 2023
- Italy and Netherlands Campaigns in October/November 2023 (2023-10-18 - 2023-11-21)
- Big English App Banners December 2023
- Japan and Spain campaigns in June 2024
- Upcoming App Banner campaigns
- France (en, fr) App banners October 3 - 31, 2024
- Netherlands (en, nl) App banners October 29 - November 26, 2024