== Hypothesis
Sending emails as a proactive communication vector to reconnect with new users off-wiki will help them to make their first edits or continue making edits.
== User job story
**When** receive an email from Wikipedia,
**...I want to** get a personal message about my experience...
**...so that I** feel valued and encouraged to return to Wikipedia and start/re-start editing.
== Prep tasks
- {T214085}
- {T214163}
- {T214165}
== Proposed design
The following may be broken up into separate subtasks.
* **V1**
* Welcome email campaign
* Impact email campaign
* Mentor email campaign
* **Later (?)**
* Task recommendation email campaign
* Neighborhood email campaign
* New article email campaign
==== Initial designs:
==== https://wikimedia.invisionapp.com/share/6TQEPEYEV5W#/345673029_00_Engagement_Emails
//Desktop-only mocks on Invision, use left and right arrow keys to navigate - //
______
== Sub-tasks
(WARNING) Yet to be created
* Conduct user testing of initial in-context help UI designs on Mobile and Desktop email clients
* Create copy document asset for ease of translation (on TWN or potentially explore email marketing comms specialists in local languages)