####User story:
As the Growth team, I want to be sure we consider instrumentation & measurement for every feature we release, because we only want to scale out features that improve new editor onboarding and retention.
Parent task: {T360485}
[[ https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2024-2025/Product_%26_Technology_OKRs#Draft_Hypotheses | SDS 2.1.3 ]]: If the Growth team learns about the Metrics Platform by instrumenting a Homepage Module on the Metrics Platform, then we will be prepared to outline a measurement plan in Q1 and complete an A/B test on the new Metrics platform by the end of Q2.
####Designs:
[[ https://www.figma.com/design/AKlZk5ZDqZTqW7TcUD1xs9/WE-1.3%3A-banner-module-design?node-id=58-2314&t=hMLmXaIUiqUa3UkC-0 | Community updates: Figma designs for Homepage module. ]]
[[ https://www.figma.com/design/AKlZk5ZDqZTqW7TcUD1xs9/WE-1.3%3A-banner-module-design?node-id=35-1106&t=hMLmXaIUiqUa3UkC-0 | Community updates: Figma designs for the configuration form ]].
####Key Question:
Does this module encourage more newcomers to participate in community events / campaigns / projects?
####What we will measure as part of the A/B test:
- **Awareness**: Total individual page views; how many account holders visited their Homepage while this feature was visible. (SDS 2.2.3: Clickthrough rate)
- **Consideration:** Total Click Through Rate (SDS 2.2.3: Clickthrough rate)
- **Conversion:** After click through, registration for event / program; Do more newcomers sign up for the WikiProject or Campaign when they are exposed to the Community Updates CTA on the Homepage? (SDS 2.2.2: conversion metric)
####What we would like to measure, but may not be able to based on current limitations:
If possible, we should also measure the following metrics:
- **Constructive Activation**: Are newly registered account holders who visited the Newcomer homepage and had access to this new feature more or less likely to activate?
- **Completion rate for Suggested Edits**: Are newly registered account holders who visited the Newcomer homepage and had access to this new feature more or less likely to complete Suggested Edits?
- **Completion rate for asking a question to a Mentor**: Are newly registered account holders who visited the Newcomer homepage and had access to this new feature more or less likely to connect with their Mentor?
- **Editor Retention**: Are account holders who saw this new feature more or less likely to be retained?
NOTE: Page load performance & Page load error rates should be monitored separately, and not considered part of this task.
####Measurement & Instrumentation details:
TBD
####Acceptance Criteria:
TBD