This task tracks the 2025 iteration of the Global Readers survey (see 2023 survey at T341890 and the 2024 survey at T369087).
This survey will be fielded across multiple language projects, representing at least 90% of current Wikipedia readership. This survey will be identical in content to the 2024 survey.
Consistent with the 2023 and 2024 surveys this survey will be fielded in late Q2.
Major milestones are listed below:
[X] Survey instrument draft (English)
[X] Sampling plan
[X] Draft messaging (Quicksurveys opt-in, survey intro, research meta page, post-survey thank you page, etc.)
[] [[ https://foundation.wikimedia.org/wiki/Legal:Global_Readers_Survey_Privacy_Statement | Privacy statement ]] (submitted in English and translated)
[X] Survey translation
[X] Programmed
[] Tested
[] Quicksurvey deployment requested
[] Fielded
[] Analysis of global surveys posted to meta-wiki