Please provide daily reports during the campaign (13th May until 26th May) and afterwards weekly reports on edit numbers until July 7th.
There will be one campaign with 9 different banners (including mobile versions) which target already logged in users. Campaign goal are edits (not registrations). Further information on user journeys, landing page links and campaign tags in this [[ https://docs.google.com/document/d/17k7gqDhrxCDpSTtkgY__4BO0Qy5GK-ibDd1cotaSZ-E/edit# | document ]].
**campaign information**
[[ https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&subaction=noticeDetail¬ice=WMDE+oceditors+spring+2020 | central notice settings ]]
duration: 13th May until 26th May
**target groups**
(targeting for banner display will be executed by API request of the banner itself)
//Target group A: eligible voters//
more than 200 edits in total
less than 1000 edits in total
registered for at least two months
last edit in 2019 or 2020
//Target group B: new users//
20 or more edits in total
less than 200 edits in total
The a/b test scope is comparing target group specific banners (1 and 2) against banner 3:
banner 1: target group A,
banner 2: target group B,
banner 3: target group A+B,
Tracking is dependent on eventlogging. The required event scheme will be updated https://phabricator.wikimedia.org/T250791
and needs to be tested before campaign start.
**daily reporting during campaign**
The following information should be included in the daily reporting
- impressions per banner
- clicks per banner/ page views per landing page
- closing rate of banners