The Growth team (supported by Design Strategy) aims to conduct user testing on unregistered editors' understanding of temporary accounts, and their attitudes/inclination to account creation.
//Test format //
Testers on an unmoderated testing platform (likely usertesting.com) will be asked to interact with a series of screens (currently planning for static mocks) and posed a series of closed- and open-ended questions as they navigate a version of the planned IP masking workflow.
//Research questions //
- What do they think of the different proposed name formats?
- Do they want more information in the name itself (e.g., "anon-"; "temp-", etc., or in other places?
- Should the main Call To Action come when users are invited to create an account?
- Should we also add a CTA to log in?
- How do users react when invited to create an account?
- What about a CTA to “End session/log out”?
- What do people understand about the relationship between editing, account, and temporary account?
- Do people understand their ability to edit?
- How much would their interest be in Growth-type features? Creating an account? (Bonus)
//Participant profile questions //
- Age range
- Gender
- WP access frequency
- WP visit duration
- Editor?
- Have you ever added, changed, or edited anything in a Wikipedia article?
- Account holder?
- Have you ever created a Wikipedia account, either for editing or reading?