####Background
- Beginning of phased release: TBD
- Release date to 100%: TBD
- 15 Days - X
####The Task
[] Compare results to baseline data
[] Visualize and present the data in a way that is easily understandable to the team
####At 15 days
Check:
- Did we see a 50% increase in app menu donations as measured by pre-post analysis?
- Pre-post analysis should include
- Breakdown by day of App Menu donations for Netherlands: for 15 days before beginning of phased release and 15 days after release to 100%
- Breakdown by day of App Menu donations for all countries together: for 15 days before beginning of phased release and 15 days after release to 100%
- Breakdown by day of App Menu donations for Italy: for 15 days before beginning of phased release and 15 days after release to 100%
- For each country, compare YoY the total App Menu donations received in a 15-day period. The comparable period in 2023 should be Oct 24 - November 8 2023, after ApplePay was released, Italy did not have an active campaign but the Netherlands did.
- Deliver raw dataset containing all App Menu donations for all countries for both Native and Web payments for the experiment to the Hypothesis owner. Columns should include donation origin identifiers, country, language, payment method
####Target Quant Regions and Languages
- Netherlands
- Italy
####Important dates:
- India App banners in August/September 2023
- Banner features like "Maybe later", and "I already donated" added in October 2023
- Native Apple Pay Release to production, October 24, 2023
- Italy and Netherlands Campaigns in October/November 2023 (2023-10-18 - 2023-11-21)
- Big English App Banners December 2023
- Japan and Spain campaigns in June 2024
- Upcoming App Banner campaigns
- Netherlands (en, nl) App banners October 3 - 31, 2024
- France (en, fr) App banners October 3 - 31, 2024