We will reuse the landingpage we used in our last campaigns:
landingpage link
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia
campaign tag
There will be 2 (identical) banners with just different messages. One message will adress getting new editors. This Link to the New Editors Landing Page should contain the following campaign tag:
Banner: ?campaign=WMDE_2019_thx (banner text to learn wikipedia)
The campaign tag is the same in both banners, the banner names slightly differ by a suffix:
| Banner Name | Campaign Tag |
|---|---|
| WMDE_2019_thx**_ctrl** | WMDE_2019_thx |
| WMDE_2019_thx**_var** | WMDE_2019_thx |
landingpage including the campaign tag
Banner: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia?campaign=WMDE_2019_thx
Detailed Tracking Information you can find in this [[ https://docs.google.com/document/d/1ySobaSoZ6WHVtHvj_Rva8blwZSVVncl3JaACQppn0P8/edit# | doc ]].
Campaign start: 01.01.2019