We will reuse the landingpage we used in our last campaigns:
landingpage link
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia
During the thank you campaign, two different banners (Fundraising banner + Community Engagement banner) will be displayed. This ticket refers to the tracking of the Community Engagement banner only.
With regard to Community Engagement and technically speaking, three different banners will need to be tracked (Desktop, mobile, Ipad).
| Banner Name | Campaign Tag |
|---|---|
| WMDE_2019_2020_thx**_dskt_ctrl** | WMDE_2019_2020_thx_dskt_ctrl |
| WMDE_2019_2020_thx**_ipad_ctrl** | WMDE_2019_2020_thx_ipad_ctrl |
| WMDE_2019_2020_thx**_mob_ctrl** | WMDE_2019_2020_thx_mob_ctrl |
A/B Test
| Banner Name | Campaign Tag |
|---|---|
| WMDE_2019_2020_thx**_dskt_var** | WMDE_2019_2020_thx_dskt_var |
| WMDE_2019_2020_thx**_ipad_var** | WMDE_2019_2020_thx_ipad_var |
| WMDE_2019_2020_thx**_mob_var** | WMDE_2019_2020_thx_mob_var |
Campaign Tag additional link (the link will be placed in both A as well as B banner):
WMDE_2019_2020_thx_link_dskt_ctrl
WMDE_2019_2020_thx_link_ipad_ctrl
WMDE_2019_2020_thx_link_mob_ctrl
WMDE_2019_2020_thx_link_dskt_var
WMDE_2019_2020_thx_link_ipad_var
WMDE_2019_2020_thx_link_mob_var
Detailed tracking information you can find in this [[ https://docs.google.com/document/d/1mUF70IqbHdBZjgtcSCgYrxJr6eTw44a6IQyNxivEok4/edit# | doc ]].
Campaign start: 01.01.2020