Similar to T204275, we want to understand what traffic was driven by the campaign that is about to conclude in Mexico. See the epic T193299 for more details.
Note that the video linked to a custom landing page: http://bienvenida.wikimedia.org
Campaign timeline: linked here and will be published in final report for public consumption
Key question: Did video campaign impact traffic to es.wikipedia.org?
Write-up on Meta: https://meta.wikimedia.org/wiki/New_Readers/Raising_Awareness_in_Mexico/Short-term_Impacts