Background
In upcoming plans, the Growth team would like to promote our features as a reason for people to create an account to get help started with editing. The first group we are targeting this for are donors who answered a survey saying they are interested in editing in a recent fundraising campaign in LATAM.
We would like these donors who take action to "Create an account" in a follow-up email to understand they are in the right place. As such, there should be some specific messaging on the Special:CreateAccount landing page.
This task is about designing a special version of that account creation page.
User job story:
As a Donor interested in becoming an editor on Wikipedia...
When I select an action in an email to Create a Wikipedia account in order to easily get started editing...
...I want to to easily be able to register and access the promised ‘quick start’ editing guidance,
...so that I can successfully make edits on Wikipedia.
Proposed design
Desktop  | Mobile  |
Spec page on Figma: https://www.figma.com/file/Mym1IKUApJ7NucV4251ihE/Growth-Pilot---Convert-donors-to-newcomers?node-id=69%3A2482
- Notes on designs:
- New content replaces what is in .mw-createacct-benefits-container
- On mobile, .mw-createacct-benefits-container will be shown (currently it is {display:none})
- On mobile, the order will be switched so that .mw-createacct-benefits-container appears before the #userloginForm
- On the existing mobile page, the warningbox and the Wikipedia globe watermark in the #userloginForm will be hidden
- TBC: Use the existing article heart graphic that is used in the no edits impact module, as well as existing icons
- All copy should be considered placeholder pending final input from Fundraising.
Note: Time-pending, we may also want to consider working on T284927, for the edge case where those who select on the CTA may have an account already and are logged in.
Final copy
English
Thank you for being a donor.
Create an account to start improving Wikipedia.
[ONLY SHOWN ON DESKTOP] Wikipedia is built by people like you working together. Editing an article can be as simple as adding a link or changing a word.
- Suggested tasks that match your interests
- Get help and guidance as you edit
- Start with small, easy edits
Spanish
Gracias por ser donante.
Crea una cuenta para empezar a mejorar Wikipedia.
[ONLY SHOWN ON DESKTOP] Wikipedia está construida por personas como tú que trabajan juntas. Editar un artículo puede ser tan simple como agregar un enlace o cambiar una palabra.
- Tareas sugeridas que coinciden con tus intereses
- Obtén ayuda y orientación mientras editas
- Empieza con ediciones pequeñas y sencillas
Portuguese
Obrigado/a por ser um/a doador/a.
Crie uma conta para começar a melhorar a Wikipédia.
[ONLY SHOWN ON DESKTOP] A Wikipédia é construída por pessoas como você trabalhando juntas. Editar um artigo pode ser tão simples quanto adicionar um link ou alterar uma palavra.
- Tarefas sugeridas que correspondem aos seus interesses
- Obtenha ajuda e orientação enquanto edita
- Comece com edições pequenas e fáceis
Final URLs
- Spanish: https://es.wikipedia.org/w/index.php?title=Especial:Crear_una_cuenta&campaign=growth-advancement-spanish-2021&geEnabled=1
- Portuguese: https://pt.wikipedia.org/w/index.php?title=Especial:Criar_conta&campaign=growth-advancement-brazil-2021&geEnabled=1
References
- Design brief + background: https://docs.google.com/presentation/d/1W9EqOsUwb_cQOy2skM647Sr8xBnRP3NzSXRLpMXNz7Y/
- Design explorations: https://www.figma.com/file/Mym1IKUApJ7NucV4251ihE/Growth-Pilot-Convert-donors-to-newcomers?node-id=0%3A1
