Background
To be able to measure “Engagement” of wiki-highlights through an A/B test, we would need to instrument the micro-sites. Our definition of engagement for this experiment is
- Time on site/ session length i.e. willingness to consume article summaries. (Primary metric)
- Summaries completion rate i.e. willingness to complete a summary. (Secondary)
- Number of summaries consumed per session i.e. willingness to view subsequent summaries.(Secondary)
- Popular topics i.e. which topics had majority of reads. (Secondary)
Details of the instrumentation spec can be viewed here
Test Scenarios
TBA