In the last year, 380,281 users registered an account and made at least on edit. Of these users, 233,733 (61.5%) provided an email address and 128,572 (55.0%) confirmed it.
We should see if we can increase email confirmation rates, and study what impact that has on long term editor retention.
The easiest first step here would be a test where we remove the "Optional" label from the email field in ACUX.
Trello card: up3jeQGq
- column: Bucket o' Mess
- labels: UI & UX Design (purple)