Banner campaign may launch for one hour Friday, and then fully the following week. We need to write copy and choose CTA for the landing page.

Note that we can A/B different text and CTAs, but our testing avenue is through applying different campaign parameters.

Landing page:

• https://donate.wikimedia.org/wiki/Thank_You_Main

Banners:

• http://en.wikipedia.org/wiki/Main_Page?banner=B12_ThankYou_LandingPage
• http://en.wikipedia.org/wiki/Main_Page?banner=B12_ThankYou

Trello card: CpYyVTyN

• column: Done
• due: 2012-12-27T20:00:00.000Z
• labels: Bug (red)