###Tasks
[] Review designs and project goals and ensure validators are satisfactory or recommend improvements
[x] Submit schema details to Legal for approval
[] Create or update schema based on designs
[] Instrument feature based on schema doc from Shay
[] Create data validation task
**Validation:**
**Indicator:** 4.0% average CTR across both apps per unique user
**Indicator:** 20% increase in banner impressions
**Indicator:** 20% increase in donor acquisition
**Guardrail:** Abandonment rate is no more than 25%
**Guardrail:** No further decline in average donation YoY
**Guardrail:** Reports of a negative experience related to donations do not exceed 25% of user feedback during campaign period
Schema will track Donor Experience feature engagement and banner/promo impression, CTR and donor engagement data for both Android and iOS. Recurring donor, donor retention and donation financial data will be tracked by Fundraising and they will give us access to their outcome data through Superset at end of campaign. Note: Previously the Fundraising team used our internal Feed impression data to calculate impressions/CTR - we will replicate that data in this schema so they are able to maintain access to that data.
Preliminary Docs:
[[ https://docs.google.com/presentation/d/1vZZwXb0rOGFlqvSy5PxxqRVy83ORPBAwYVHisfp4_o0/edit#slide=id.g27da775950c_0_0 | Apps Donor Experience Data Instrumentation Planning ]] deck
[[ https://docs.google.com/spreadsheets/d/1DtY69yE9qsZ5XGkQM3JByBNpdUKJidcj4zRTZo6iHjs/edit#gid=0 | Apps Donor Experience Instrumentation Process and Spec ]]
Design:
iOS: [[ https://www.figma.com/file/yapMJ6cGCJpYWhLmnSYScJ/iOS-Apple-Pay?node-id=0%3A1 | Figma files ]]
Android: [[ https://www.figma.com/file/yapMJ6cGCJpYWhLmnSYScJ/iOS-and-Android-%E2%86%92-Donor-experiences?type=design&node-id=783-7192&mode=design&t=tyWQdIA99nI1Kzlj-0 | Figma ]]
Reference
[[ https://docs.google.com/presentation/d/1f5xYsBt3Ad-LijI9Rk6_q50jjijWq0zl3_0DcLvEJ0Q/edit#slide=id.g25bba151c62_0_0 | Donor Experience Deck ]]