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The Wikimedia movement is much bigger than Wikipedia. Branding the shop as Wikipedia only is disingenuous and unfair to the other projects. Also 'store' is a pretty specifically americanism. This wasn't really an issue before, but the more the shop serves a global audience, the more we should use more global terms like 'shop'.

The Wikimedia movement is much bigger than Wikipedia. Branding the shop as Wikipedia only is disingenuous and unfair to the other projects. Also 'store' is a pretty specifically americanism. This wasn't really an issue before, but the more the shop serves a global audience, the more we should use more global terms like 'shop'.

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