[ draft description ]
====Goal:
Increase the percentage of newcomers activating via Suggested edits.
===Background
When Suggested edits was first introduced to the newcomer homepage, an experiment was conducted around how newcomers were introduced to the feature.
**Variant A **newcomers had to "initiate" the Suggested edits module on their homepage by selecting a call to action in the Start module and proceeding through two onboarding overlays that introduced them to the content.
**Variant B** saw the Suggested edits module right from the start ('pre-initiated') and didn't see the onboarding overlays.
[TBC] Initial results indicate that whilst people in variant B interacted more with the Suggested edits module, a larger percentage of those in variant A went on to complete a Suggested edit.
====Goal:
Increase the percentage of newcomers activating via Suggested edits.
====Hypothesis
Onboarding (introducing the concept of "Suggested edits") is an important part of converting newcomers who interact with Suggested edits, to saving a suggested edit task.
By combining the best of the two previous variants where users are both taken through onboarding (group A) **and** have prominent Suggested edits content by default (group B), more newcomers will activate via Suggested edits.
==== Proposal
Test two new variants, **Variant C** and **Variant D**, to see whether the emphasis on 'onboarding' content or prominence of the SE call to action leads to higher edit activation.
**Mocks:** https://wikimedia.invisionapp.com/public/share/6G12HEC7ZW#overview/Variants-C-G-SE-top-of-funnel-tests-ck77r3arw00ea012a8bk1bh0v/screens/476505816?v=jXSLq0KIm0I3Xnr7YR5nPw%3D%3D
//Redlined versions will be shared in the Growth Zeplin board (tagged with `Variant-Pre-initiatedSE`)//
> **Takeaways from Var A vs B that inform this Var C vs D test:**
> **1. More prominent SE module increases interaction.**
> This finding applied as best practice in variants C and D. Both focus on driving editing as the core goal of the newcomer experience. As part of this, the Start module will be removed to center onboarding and orientation on Suggested edits instead.
> **2. Onboarding is also important.**
> Despite variant B causing interactions to double, navigating only went up by 60%, and clicking only went up by 30%. It is inferred that whilst people seeing the pre-initated feature try it out, these ‘uninformed’ interactions cause more drop outs. This is where the onboarding info in variant A seems to play an important role in user engagement. This interpretation is supported by indicative results (i.e., not measured for statistical relevance) further down the funnel (edit attempts and completed edits are higher on var A).
> **3. Mobile SE preview design should be more actionable.**
> Mobile variant B performed slightly worse than variant A, meaning the SE preview card design isn’t encouraging discovery.
=== Tasks
* Variant C
** Create read-only topic onboarding overlay for Desktop and Mobile
** Desktop - Add a general homepage welcome pop-up for Desktop which initiates onboarding overlays
** Mobile - Add a mobile drawer/peep welcome drawer which initiates onboarding
** Add a "i" icon on the Suggested edits module
* Variant D
**Add a dismissible Welcome message above the homepage content (Desktop and Mobile)
**Create a pre-initiated version of the SE module that integrates the topic and task type overlays
**Create a Mobile SE preview card for the pre-initiated version of Suggested Edits
* Apply UI changes that apply to both variants C and D
** Desktop SE module - wider column layout
** Mobile SE preview card after it has been initiated
** Start module reduced to only the email submodule (with same business rules from the collapsible start module detailed on T219391)
** Style updates to the Impact module when there are 0 edits
*Instrumentation for variant tests