Change Details

###Tasks [] Review designs and project goals and ensure validators are satisfactory or recommend improvements [] Create or update schema based on designs [] Instrument feature based on schema doc from Shay [] Create data validation task Schema will track Donor Experience feature engagement and banner/promo impression and CTR data for both Android and iOS. Financial data is tracked in Fundraising and they will give us access to their outcome data at end of campaign. Previously the Fundraising team used our internal Feed impression data to calculate impressions/CTR - we will replicate that data in this schema so they are able to maintain access to that data. Preliminary Docs: [[ https://docs.google.com/presentation/d/1vZZwXb0rOGFlqvSy5PxxqRVy83ORPBAwYVHisfp4_o0/edit#slide=id.g27da775950c_0_0 | Apps Fundraising Data Instrumentation Planning ]] deck [[ https://docs.google.com/spreadsheets/d/1DtY69yE9qsZ5XGkQM3JByBNpdUKJidcj4zRTZo6iHjs/edit#gid=0 | Apps Fundraising Instrumentation Process and Spec ]] Design: [[ https://www.figma.com/file/yapMJ6cGCJpYWhLmnSYScJ/iOS-Apple-Pay?node-id=0%3A1 | Figma files ]] Reference [[ https://docs.google.com/presentation/d/1f5xYsBt3Ad-LijI9Rk6_q50jjijWq0zl3_0DcLvEJ0Q/edit#slide=id.g25bba151c62_0_0 | Donor Experience Deck ]]

###Tasks [] Review designs and project goals and ensure validators are satisfactory or recommend improvements [] Create or update schema based on designs [] Instrument feature based on schema doc from Shay [] Create data validation task **Validation:** **Indicator:** 4.0% average CTR across both apps per unique user **Indicator:** 20% increase in banner impressions **Indicator:** 20% increase in donor acquisition **Guardrail:** Abandonment rate is no more than 25% **Guardrail:** No further decline in average donation YoY **Guardrail:** Reports of a negative experience related to donations do not exceed 25% of user feedback during campaign period Schema will track Donor Experience feature engagement and banner/promo impression and CTR data for both Android and iOS. Recurring donor, donor retention and donation financial data will be tracked by Fundraising and they will give us access to their outcome data through Superset at end of campaign. Note: Previously the Fundraising team used our internal Feed impression data to calculate impressions/CTR - we will replicate that data in this schema so they are able to maintain access to that data. Preliminary Docs: [[ https://docs.google.com/presentation/d/1vZZwXb0rOGFlqvSy5PxxqRVy83ORPBAwYVHisfp4_o0/edit#slide=id.g27da775950c_0_0 | Apps Fundraising Data Instrumentation Planning ]] deck [[ https://docs.google.com/spreadsheets/d/1DtY69yE9qsZ5XGkQM3JByBNpdUKJidcj4zRTZo6iHjs/edit#gid=0 | Apps Fundraising Instrumentation Process and Spec ]] Design: [[ https://www.figma.com/file/yapMJ6cGCJpYWhLmnSYScJ/iOS-Apple-Pay?node-id=0%3A1 | Figma files ]] Reference [[ https://docs.google.com/presentation/d/1f5xYsBt3Ad-LijI9Rk6_q50jjijWq0zl3_0DcLvEJ0Q/edit#slide=id.g25bba151c62_0_0 | Donor Experience Deck ]]

###Tasks [] Review designs and project goals and ensure validators are satisfactory or recommend improvements [] Create or update schema based on designs [] Instrument feature based on schema doc from Shay [] Create data validation task **Validation:** **Indicator:** 4.0% average CTR across both apps per unique user **Indicator:** 20% increase in banner impressions **Indicator:** 20% increase in donor acquisition **Guardrail:** Abandonment rate is no more than 25% **Guardrail:** No further decline in average donation YoY **Guardrail:** Reports of a negative experience related to donations do not exceed 25% of user feedback during campaign period Schema will track Donor Experience feature engagement and banner/promo impression and CTR data for both Android and iOS. Recurring donor, Fdonor retention and donation financial data iswill be tracked inby Fundraising and they will give us access to their outcome data through Superset at end of campaign. Note: Previously the Fundraising team used our internal Feed impression data to calculate impressions/CTR - we will replicate that data in this schema so they are able to maintain access to that data. Preliminary Docs: [[ https://docs.google.com/presentation/d/1vZZwXb0rOGFlqvSy5PxxqRVy83ORPBAwYVHisfp4_o0/edit#slide=id.g27da775950c_0_0 | Apps Fundraising Data Instrumentation Planning ]] deck [[ https://docs.google.com/spreadsheets/d/1DtY69yE9qsZ5XGkQM3JByBNpdUKJidcj4zRTZo6iHjs/edit#gid=0 | Apps Fundraising Instrumentation Process and Spec ]] Design: [[ https://www.figma.com/file/yapMJ6cGCJpYWhLmnSYScJ/iOS-Apple-Pay?node-id=0%3A1 | Figma files ]] Reference [[ https://docs.google.com/presentation/d/1f5xYsBt3Ad-LijI9Rk6_q50jjijWq0zl3_0DcLvEJ0Q/edit#slide=id.g25bba151c62_0_0 | Donor Experience Deck ]]