**Tracking Part 1: banner campaign**
Please provide daily reports during the banner campaign (October 1st - 11th).
**Tracking Part 2: emailing campaign Wikipedia challenge**
Please provide a tracking report für the Wikipedia challenge email campaign as already implemented see [[ https://phabricator.wikimedia.org/T251524 | https://phabricator.wikimedia.org/T251524 ]] from October to December.
**Timeline for the whole project**
- Start of the banner campaign: 1. October 2020
- End of the banner campaign: 10. October 2020
- Tracking test: End of September
- Last User signing up: 11. October
- Preliminary report for tracking part 1: sometime until end of October
- Last User finishing mailing campaign: November 11th
- Track editing behavior six weeks after end of campaign: December 23
- final report for tracking part 1 and 2: beginning of January
**Banner Campaign information**
There will be one campaign with 6 different banners (including mobile versions) which target readers in wikipedia. Banner campaign goal are registrations for the emailing campaign.
Find all details in this [[ https://docs.google.com/document/d/1kTlLdsx9_rD-k8Xcp2yFvb9ftHDxkMn6-MJ1-5ihtS8/edit# | document ]].
[[central notice settings will be linked here]]
duration: 1st of October to October 10th 2020
**Campaign Tags and Landingpages**
Landing Page 1: https://www.wikimedia.de/wikipedia-challenge
Banner 1
?campaign=WMDE_challengebnr_fall2020_ctrl
https://www.wikimedia.de/wikipedia-challenge?campaign=WMDE_challengebnr_fall2020_ctrl
?campaign=WMDE_challengebnr_fall2020_ctrl_ipad
https://www.wikimedia.de/wikipedia-challenge?campaign=WMDE_challengebnr_fall2020_ctrl_ipad
?campaign=WMDE_challengebnr_fall2020_ctrl_mobile
https://www.wikimedia.de/wikipedia-challenge?campaign=WMDE_challengebnr_fall2020_ctrl_mobile
Banner 2
?campaign=WMDE_challengebnr_fall2020_var
https://www.wikimedia.de/wikipedia-challenge?campaign=WMDE_challengebnr_fall2020_var
?campaign=WMDE_challengebnr_fall2020_var_ipad
https://www.wikimedia.de/wikipedia-challenge?campaign=WMDE_challengebnr_fall2020_var_ipad
?campaign=WMDE_challengebnr_fall2020_var_mobile
https://www.wikimedia.de/wikipedia-challenge?campaign=WMDE_challengebnr_fall2020_var_mobile
**target groups**
Banners will be targeted to non-logged in users only.
The a/b test scope is comparing two different claims in the banner text
Tracking is dependent on eventlogging. The required event scheme will be used for closing clicks only. https://phabricator.wikimedia.org/T250791
**daily reporting during campaign**
The following information should be included in the daily reporting
- impressions per banner
- clicks per banner/ page views per landing page
- closing rate of banners