This task tracks the writing of a design brief for the [[ https://www.mediawiki.org/wiki/Growth/Annual_Plan_2024-2025#First_annual_planning_priority | first Growth team Annual plan priority in 2024/2025 ]].
The document will define the goals, target audience, core user job stories, and outline the research and exploration tasks involved in the design of the surfacing existing structured tasks in new ways.
When this ticket is marked as complete, a summary will be posted here.
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**Project Goal:**
Increase constructive activation in the main namespace on mobile devices.
**Project Hypothesis: **
If we conduct user tests on two or more design prototypes introducing Structured Tasks to newcomers within/proximate to the Visual Editor, then we can quickly learn which designs will work best for new editors, while also enabling engineers to assess technical feasibility and estimate effort for each approach.
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=== Design brief summary
===== Project overview
===== Rationale (Why are we doing this)
===== Key Metrics (How do we know we’ve been successful?)
- Constructive activation in the main namespace increases.
- Constructive activation on mobile devices increases.
===== Guardrail Metrics (What DON'T we want to do)
===== User Stories
| {icon laptop} {icon mobile} | As a newcomer who wants to get involved but doesn’t know how to get started... | //[[ https://meta.wikimedia.org/wiki/File:New_Editor_Experiences_user_personas,_August_2017.pdf | Joiner-Inner, Social Changer personas ]]//
|--|--|--
| When I | am trying to figure out how to be involved with Wikipedia, | //(situation)//
| I want to | quickly make an edit, | //(motivation)//
| so that | I feel successful and encouraged to do more. | //(expected outcome)//
| {icon mobile} | As a mobile user wanting easier edits on the go... | // [[ https://www.mediawiki.org/wiki/Mobile_Personas | Sporadic Mobile reader (Confident mobile contributor) ]]//
|--|--|--
| When I | am using the internet on my mobile device, | //(situation)//
| I want to | be able to contribute with one hand on a smaller device, | //(motivation)//
| so that | I can contribute whilst doing other things on the go (riding public transport, listening to music, etc). | //(expected outcome)//
//(Add more user stories as needed...)//
===== Related research and projects to explore