####User story:
As a donor viewing the Thank You page, I want to see a call to action to try editing, because I support Wikipedia financially so I might also consider editing if prompted.
AKA: encourage donors to consider editing as another way to contribute.
####Background:
Previous similar task: {T321370}
Previous research: [[ https://meta.wikimedia.org/wiki/Research:Newcomer_Experience_Pilot_Project-_Thank_You_Pages_and_Thank_You_Banners | Newcomer Experience Pilot Project- Thank You Pages and Thank You Banners ]]
This task is about extending this experiment to English Wikipedia.
####Details:
**Campaign summary:**
The fundraising team maintains the “Thank you page”, which all donors from emails and banners see after completing their donation. We’re hoping to experiment with adding a call to action to “learn to edit Wikipedia” that then funnels donors into creating an account and then onboarding as new editors.
**Request Description:**
Create landing pages for donors clicking on the CTA from the fundraising Thank You page.
| Country | Language | wiki project | copy | design | campaign URL pattern
| Australia, Canada, Ireland, New Zealand, UK & US | English | en.wikipedia | [[ https://docs.google.com/document/d/1hVU-M4_nqRsDDmcyMTCM075_3dDnMeeIci7A_DlNU1U/edit?usp=sharing | English copy ]] | [[ https://phabricator.wikimedia.org/F35009978 | design example ]] | typage-6C-en-2023|
NOTE: We do not need any special instrumentation for this. The campaign URL pattern lets us track the impact of the campaign.
**Describe user experience after account creation for each page: ** Users will click on the “learn to edit” CTA on the thank you page and come to the donor-specific create an account page, then be brought to the homepage. They will not go to the welcome survey.
**Include standard data disclaimer**: Yes
* English: `By creating your account on this page, it will be associated with this campaign for experience and analysis purposes.`
####Project management details:
**Campaign dates: ** TBD
**Name of final approver of the campaign materials: ** Haley Nordeen
####Acceptance criteria:
Given I've Donated to English Wikipedia,
When I click on the "learn to edit" CTA on the Thank You page,
Then I land on a custom account creation page for English Wikipedia experiment
//Provide mobile and desktop links for testing://
| Beta URLs | Test URLs | Production URLs |
| desktop link, mobile link | desktop link, mobile link | desktop link, mobile link|