@HNordeenWMF - Can you read through this task and make sure I've covered what you would need from the Growth team to expand the Thank You page experiment to English Wikipedia.

I have some "best guesses" in this task that might need updating. For example:

• What campaign URL pattern should we use?
• When do you need Growth team work complete by?
• Are we using the same English copy that we used previously?
• Are we using the same legal disclaimer copy?

Thanks for the help!

Hi @KStoller-WMF, thanks much for your help! I'll be project managing these last pieces but shoutout to @HNordeenWMF for her guidance :)

1. What campaign URL pattern should we use?

Can you please also include country as a two letter parameter in the URLs, in this spot marked by hashes: typage-##-en-2023? We will be running this test in our six 'Big English' countries and would like to be able to track accounts on an individual country basis.

Here's a sample table:

2. When do you need Growth team work complete by?

Is the week of U.S. Thanksgiving too soon? If we could have the URLs available to us by Wednesday, November 22, we'd be in a good place to enable for the launch of our campaign the next week.

3. Are we using the same English copy that we used previously?

Yes.

4. Are we using the same legal disclaimer copy?

Yes.

Thanks for the answers, I'll check with engineers and get this prioritized ASAP.

Do we have any kind of instrumentation for this in place? Or should we add it to the requirements and prepare some experiment so we can analyze the impact of the TY pages cc @nettrom_WMF

In T350745#9331846, @Sgs wrote:

Do we have any kind of instrumentation for this in place? Or should we add it to the requirements and prepare some experiment so we can analyze the impact of the TY pages cc @nettrom_WMF

We're able to track views of the landing page and account creations because of the campaign parameter in the URLs, since it's unique to each specific campaign. In previous analyses, that's how we've measured the impact of the campaign. Or in other words, no need for additional instrumentation for this project.

@spatton and I discussed and we've simplified requirements:

We recognize that will also limit the analysis possible, but it's a reasonable simplification to get this released more quickly.

As promised, I looked into this. It looks like the Thank You page is specified in the same way as in T321370 (including the campaign parameter format). In addition to that, it also look we didn't undeploy any of the T321370 changes.

Because of that, I think the requested Thank You page is actually working without needing any further changes on the Growth Team's part: https://en.wikipedia.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023. I briefly tested, and it looks like the currently deployed Thank You pages meet all the requirements from this task. As such, it doesn't seem like this task asks for any changes in addition to what we already have.

Requested URLs:

• English Wikipedia production desktop: https://en.wikipedia.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023
• English Wikipedia beta desktop: https://en.wikipedia.beta.wmflabs.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023
• Test Wikipedia desktop: https://test.wikipedia.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023
• English Wikipedia production mobile: https://en.m.wikipedia.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023
• English Wikipedia beta mobile: https://en.m.wikipedia.beta.wmflabs.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023
• Test Wikipedia mobile: https://test.m.wikipedia.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023

As far as I can see, our current configuration should also cover all the other originally requested landing pages (T350745#9321097) that were later removed from the descriptor. For them, simply change the campaign parameter with any value from T350745#9321097.

FTR, the current Thank You pages are enabled on all Wikipedias, as long as the campaign parameter has the following form: typage-X-X-2023 (where X is any non-empty sequence of alphanumeric characters). We can change this pattern to typage-X-X-D (where X would be any non-empty sequence of alphanumeric characters and D would be a non-empty sequence of digits), so that the Thank You pages can be used with any year in the suffix, without any action taken by the Growth team.

@KStoller-WMF @spatton Can you please review the currently deployed Thank You pages, and let me know if any changes are required there?

Thanks very much for this investigation, @Urbanecm_WMF, and for the detailed instructions! I've tested the production desktop link (https://en.wikipedia.org/wiki/Special:CreateAccount?campaign=typage-6C-en-2023) and can confirm that I got the 'donor-branded' account creation page, as expected; and was able to create an account without any disruptions.

We are planning to implement the 'Try editing Wikipedia' call to action as a secondary CTA on the Thank You page for our end of year campaign tomorrow, November 28, by around 16 UTC. We'll confirm here when we have done that. CC @ehughes, the Fundraising developer working with me on this.

We'll be using the campaign URL pattern that Martin provided in his sample URLs above: typage-6C-en-2023 .

@KStoller-WMF and/or @nettrom_WMF, could you please let us know if you'd be able to provide an update on account signups some time after the first 24 hour mark, and then occasionally in December? Thanks!

I've created this task for the initial analysis: T352116: Thank You page experiment: First week analysis of English Wikipedia experiment.

Confirming the secondary CTA is now live on the Thank You page for 6C countries!

In T350745#9361752, @spatton wrote:

@KStoller-WMF and/or @nettrom_WMF, could you please let us know if you'd be able to provide an update on account signups some time after the first 24 hour mark, and then occasionally in December? Thanks!

I've scheduled time to grab data for this some time tomorrow (2023-11-29) and will update T352116 with the results. Grabbing additional data as needed should not be a problem, but might run into end-of-year time off. Let me know if you have a particular schedule in mind, that'll make planning easier.