We will setup a 30 day email campain, the Wikipedia Challenge motivating users to register an account and edit in Wikipedia, but also Wikidata and Commons.
**Landing page link
There will be different landing pages (not all of them need to be tracked in regard to page views).
**There will be 30 different email templates with different messages. They all link to different Landing Pages and contain a campaign tag following the schema WMDE_2020_challenge_NUMBER OF MAIL, so for the first email it is WMDE_2020_challenge_1. A full list of tags and landingpages can be found in the tracking document.
Please find further campaign information [[ https://docs.google.com/document/d/1HEWxTXd9xF4tzHBjO9iK6tzDa4h8Wtyrm5mqTax0hk8/edit#heading=h.d1wp5g3w6chu | here ]].
Campaign start: 11.5.2020
We will need to track..
(a) new registrations via the campaign tags
(b) editing behavior of new users
(c) Landingpage impressions via the campaign tags