We will setup a 30 day email campain, the Wikipedia Challenge motivating users to register an account and edit in Wikipedia, but also Wikidata and Commons.
Landing page link
There will be different landing pages (not all of them need to be tracked in regard to page views).
There will be 30 different email templates with different messages. They all link to different Landing Pages and contain a campaign tag following the schema WMDE_2020_challenge_NUMBER OF MAIL, so for the first email it is WMDE_2020_challenge_1. A full list of tags and landingpages can be found in the tracking document.
Please find further campaign information here.
Campaign start: 14.5.2020
Campaign end: 27.5.2020
We will need to track..
(a) new registrations via the campaign tags
(b) editing behavior of new users
(c) Landingpage impressions via the campaign tags