Circle back about strategy stuff (including fundraising)

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@Dbrant

Planned results:

• Total raised during "big english"
• Total raised via banner
• Total (estimated) impressions on the banner
• Total (unique) users who could have seen the banner (total unique users in the banner capable version while banner was running)
• conversion (donors/uniques) and (donations/impressions)
• total app conversion (donations/users) including the settings path
• donation per donor ( banner and global across the app)
• geo breakdown ($ by language or country)

Ideally we'd have each number for both platforms, but lets see what we can get...