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Maniphest T191497

define & share tracking information
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Description

We will reuse the landingpage we used in our last thank you campaign 2018:

landingpage link
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia

campaign tag
There will be 2 banners with just different texts. There will be an a/b-testing of the texts.
Banner 1: ?campaign=WMDE_2018_sprbt1 (banner text to learn wikipedia)
Banner 2: ?campaign=WMDE_2018_sprbt2 (banner text to correct articles)

landingpage including the campaign tag
Banner 1: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia?campaign=WMDE_2018_sprbt1
Banner 2: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia?campaign=WMDE_2018_sprbt2

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Event Timeline

• Stefan_Schneider_WMDE created this task.Apr 5 2018, 9:16 AM
Restricted Application added a subscriber: Aklapper. · View Herald TranscriptApr 5 2018, 9:16 AM
• Stefan_Schneider_WMDE renamed this task from define & share landingpage links to define & share tracking information.Apr 5 2018, 9:33 AM
• Stefan_Schneider_WMDE updated the task description. (Show Details)
• Stefan_Schneider_WMDE mentioned this in T191506: create test banners (dummy).
• Stefan_Schneider_WMDE updated the task description. (Show Details)Apr 5 2018, 9:36 AM
• Stefan_Schneider_WMDE added a subscriber: kai.nissen.

@kai.nissen: Can you please help me with the definition of the campaign tag: Do we just define a random campaign tag? Or is there a specific structure?

kai.nissen added a comment.Apr 5 2018, 9:52 AM

The campaign tag just needs to be prefixed by WMDE_.

• Stefan_Schneider_WMDE updated the task description. (Show Details)Apr 5 2018, 11:15 AM

@kai.nissen: Thx!

• Stefan_Schneider_WMDE updated the task description. (Show Details)Apr 5 2018, 11:17 AM
kai.nissen updated the task description. (Show Details)Apr 5 2018, 2:20 PM

The campaign tag is case sensitive. I updated the task description accordingly.

Out of curiosity: What does sumbt mean?

• Stefan_Schneider_WMDE added a comment.Apr 6 2018, 12:08 PM

@kai.nissen : Thx again. sumbt: sum=summer; bt=banner (I copied that from the older versions)

kai.nissen added a comment.Apr 6 2018, 12:43 PM

Yes, I was assuming something like this. Shouldn't it be sprbt then?

• Stefan_Schneider_WMDE updated the task description. (Show Details)Apr 6 2018, 12:45 PM

Right :P

GoranSMilovanovic subscribed.Jul 18 2018, 12:52 PM

@kai.nissen Please give me some time to check whether our user registration schemata track the referer page. Because if they do, we do not need to introduce a different campaign tag for the first landing page to track user registrations that eventually happen there. Thanks.

Aklapper added a comment.Mar 11 2019, 11:58 AM

This open task is associated to a project for Spring 2018 (a year ago). Any updates? Is this task still valid? Should it be associated to a project that's not in the past?

• Stefan_Schneider_WMDE closed this task as Resolved.Mar 11 2019, 12:04 PM
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