From @kaythaney:

We've built out three buttons under our planned giving section on the endowment website that link to the following:

• Join the Wikipedia Legacy Society (pledge form)

• Download the Planned Giving Guide (which we also get a ping with their name / email to follow-up)

• Create a Will (this is most pertinent to those in the US right now)

Let's figure out how to best incorporate some of these into the Thank You page. Any additional traffic we can send to joining the Wikipedia legacy society would be terrific -- as well as a boost for visibility!