Develop different kinds of scripts to test and evaluate as part of the experimentation phase of the fundraising campaign. The scripts outline what the person trying to recruit a member or donor should say to attract and keep interest with the goal of having the person who was approached sign up and become a returning supporter. Depending on who the target group is and what we are trying to achieve (e.g. get one time donations or regular donations) the messages might look different.

On a regular (weekly?) basis the scripts should be evaluated together with the membership recruiters ("Medlemsvärvare") to see what is working for them and tweak the language and arguments in the scripts. Then test again and evaluate again.