User story & summary:

As a new editor, I need guidance and structure when completing my first edit on wiki, because then I'm more likely to constructively activate (complete my first edit that isn't reverted).

WMF Annual Plan:

This Epic relates to WE1.2 from FY24-25:
Current full-page editing experiences require too much context, patience, and trial and error for many newcomers to contribute constructively. To support a new generation of volunteers, we will increase the number and availability of smaller, structured, and more task-specific editing workflows (E.g. Edit Check and Structured Tasks).

Related: T360829: WE 1.2: Establish baseline for constructive activation

Background & research:

The Add an Image experiment shows this Structured task leads to an increase in newcomer participation on the mobile web platform, particularly by making constructive (non-reverted) article edits:

• The likelihood that mobile web newcomers make their first article edit (+17.0% over baseline)
• The likelihood that they are retained as newcomers (+24.3% over baseline)

The "Add a link" experiment shows this Structured task leads to increases in newcomer participation, particularly by making constructive (non-reverted) article edits:

• an increase in the probability that newcomers make their first article edit (+16.6% over baseline, +10.1% over the unstructured add links task)
• And increase in the probability that they are retained as newcomers (+16.2% over baseline, +5.7% over the unstructured link task)

Hypotheses:

Currently new editors can only find Structured tasks via their Homepage, but we hypothesize that Structured tasks could be even more meaningful to newcomers (and have an even greater impact on newcomer activation and retention) if we surface these tasks to new editors in the moment they are needed. For example, if a suggestion is surfaced to the new editor when they navigate to edit an article that interests them.

Strategize & Discover (Q1, FY24-25)

• If we design and user test two or more design prototypes in which we surface a structured task to newcomers in Visual Editor, then we can quickly learn and iterate on designs before investing in engineering.

• If Growth engineers complete a technical research spike into the feasibility of the design prototype UX, then we can provide estimates into the effort of the different approaches.

Define & Develop:

• TBD

Deliver & Measure:

• TBD

Scope of this Epic:

TBD: we will complete initial research and discovery work before committing to a project plan.